Bata India Launches Festive Flats Collection with Rakul Preet Singh
The “Comfort, but make it festive” campaign introduces rhinestone-embellished flats designed as a comfortable alternative to heels for occasion wear.
Bata India has launched its festive footwear campaign, “Comfort, but make it festive,” with actor Rakul Preet Singh as its face. The collection focuses on embellished flats aimed at women who want occasion-ready footwear for festive gatherings, family celebrations and social events, without opting for heels.
The lead design is a rhinestone-embellished flat available in three colourways. It combines decorative detailing with a cushioned footbed, and the range features contemporary silhouettes and finishes suited to festive outfits.
Rakul’s association with the campaign draws on her own experience. The actor has previously spoken about avoiding heels while recovering from a back injury, which has made comfort a key factor in her footwear choices. “The rhinestone detailing makes the flats feel special, and the extra cushioning matters to me now that I’m more mindful of my footwear choices,” she said. “That’s what ‘Comfort, but make it festive’ means to me: feeling dressed for the occasion and completely at ease.”
The campaign film follows the course of a festive day, from getting ready to meeting friends and heading out to celebrations, with Rakul’s styling showing how the flats work with festive outfits.
Jasleen Kaur, Head of Marketing at Bata India, said the campaign is built on a clear consumer insight. “People want to feel dressed for the occasion and comfortable enough to enjoy it,” she said, adding that Rakul’s personal experience makes her a relatable voice for the message as Bata introduces more contemporary styles while keeping comfort central to the brand.
As part of the campaign, Bata hosted a Dandiya Night at Vegas Mall in Dwarka, Delhi, on October 18, where Rakul made a special appearance. The event drew more than 6,000 visitors.
The launch reflects Bata’s push into trend-led designs. The company, which has operated in India for close to a century, runs more than 2,000 stores and sells around 50 million pairs of footwear annually.
The festive collection is priced from ₹1,299 and is available at Bata stores, on the Bata app and on leading e-commerce platforms. The campaign film is available at https://youtu.be/WP_wOkkX8mw.
