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SUMMER OF WOOL X FERRARA

Wool for all Seasons 

SUMMER OF WOOL X FERRARA  

 A luxurious collection of wool blends, perfect for all seasons. Heralded for resilience and luxury, wool fabrics firmly establish their place in the Summer too, and are ready to dispel the misnomers.

FABRIC STORY

Straight off global runways, the fabric designs for this collection are inspired by colonial & contemporary architecture and feathers and plumes of royal birds. The product mix of Ferrara consists of exquisite fabrics in Mohair wool blends, Cashmere wool blends, pure 100% wool blends, Super 120s & Super 140s wool rich blends – that drape exceptionally well as suits, jackets or trousers.

 COLOR CANVAS

These designs include a sandstone colored intricately carved ‘jaali,’ replicated with crisscrosses; a toasted almond color is woven against a deeper tone to make the color ‘pop’. A range of sombre colors and patterns are part of the collection too.

HIGHLIGHTS

* Wool is hygroscopic, meaning it is naturally breathable, with the tendency of keeping you cool when it’s hot and warm when it’s not. It’s a fantastic insulator and therefore a trans-seasonal fabric.

* It’s pure wool which is actually very lightweight and wrinkle–resistant, making it a perfect pick for your travel plans.

* Additionally, wool due to its excellent elasticity maintains the garment’s shape and quality. With its characteristics of absorbing moisture, wool keeps the body fresh and dry for a longer time and locks away odor, releasing it upon washing. The softness and fineness of wool, allows it to be a great ‘performance fiber’.

QUOTE

 Vikram Mahaldar, MD & CEO, OCM

“For generations, wool has been considered as a winter fabric, which is only suitable to wear in cold climates. Ferrara dispels this myth by producing luxurious and all-weather wool-based fabrics, which have a freshness of Summer. ”

About Ferrara:

Ferrara is synonymous with Italy and is a luxurious menswear brand. The fabrics have exotic blends and they embody the true aesthetic of the Italian culture.

About OCM:

OCM, one of India’s largest fabric manufacturers, presents Ferrara.

The Company has a sprawling 37 acre complex that houses a new-age plant with an annual capacity of 8 million meters of fabric and an employee base of 1,900. The company’s ownership lies with the promoters of the Donear Group.

The product design function is at the forefront of global styling. Today, the Company has an extensive product range of high quality all-wool and wool-blended worsted fabrics.

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