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Swarovski’s Diwali campaign with Ananya Panday

Partnering with brand ambassador, actress Ananya Panday, Swarovski brings to light a radiant new Diwali campaign. Mirroring the joyful extravagance of the festival, Ananya reveals the spellbinding shine of Swarovski’s captivating creations, each thoughtfully chosen to infuse celebrations with unparalleled opulence.

“Diwali is a time for embracing tradition and celebrating new beginnings, and it is a festival that’s very close to my heart. Swarovski’s beautiful pieces not only reflect the magnificence of the festival, but also the optimism and joy that it represents. The fusion of craftsmanship and contemporary glamour perfectly captures the mood of the Festival of Lights, and I am truly honored to be a part of this campaign.,” comments Ananya.

Giovanna Engelbert, Swarovski Global Creative Director says, “Epitomizing grace, beauty, and the spirit of modern India, Ananya embodies the essence of Swarovski’s Diwali 2023 campaign, which highlights our commitment to creating moments of brilliance. As we join the celebrations, we are thrilled to unveil a campaign that seamlessly blends Swarovski’s mastery of light and crystal artistry with Ananya’s exuberant elegance.”



Intricately scattered with shimmering stones, and clusters of clear precision-cut crystals, Mesmera elevates ensembles with light-filled luxury. Featuring a breathtaking array of cuts and sizes, the collection’s geometric pieces radiate bold wonder, garlanding festive styles in a jubilant glow.


An evocative reimagining of Swarovski’s savoir-faire, Millenia’s endlessly alluring rows are a luxurious love letter to crystals. Monochromatic necklaces command attention, each oversized stone gleaming with an intensity that envelopes wearers in extraordinary brilliance.


A prismatic ode to Swarovski’s heritage, and the perfect partner to Diwali’s vibrant festivities, Gema’s dynamic designs harness the energizing power of light.
From bright blues to invigorating orange hues, Gema illuminates Diwali with technicolor splendor.

The Diwali campaign featuring Ananya Panday will be live across all Swarovski stores, and fashion eCommerce platforms from October 12, 2023.

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