LAY’S #SMILEDEKEDEKHO CHALLENGE ~ Over 5 billion impressions and 10,000+ User Generated Content in just three days ~ LAY’S, India’s favourite potato chip brand, took TikTok by storm through its Smile Deke Dekho Duet Challenge, featuring brand ambassadors and youth icons, Ranbir Kapoor and Alia Bhatt. What makes this challenge truly ‘one-of-a-kind’ is the fact that it features Ranbir and Alia sharing ‘Smiles’ …
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