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THE CURTAIN RAISER, FDCI x Lakmé Fashion Week

FDCI x Lakmé Fashion Week

FDCI x Lakmé Fashion Week Making history after more than a decade-and-a-half, powerhouses of fashion & beauty in India – Lakmé Fashion Week (LFW) jointly organised by Lakmé & RISE Worldwide (formerly IMG Reliance). And Fashion Design Council of India (FDCI) are set to showcase a joint schedule. This season as FDCI X Lakmé Fashion Week. The five-day phygital fashion event will be a combination of virtual and physical fashion showcases scheduled to take place. The 16th to 21st March 2021. The fashion extravaganza will kickstart with an opening show on 16th March 2021. The upcoming season will showcase a host of new, emerging talent and the biggest and most established names. From Delhi, Mumbai and other parts of the country that will set an unparalleled benchmark in innovations, sustainability, and creativity.

 FDCI X Lakmé Fashion Week will feature the prestigious designer talent discovery programme GenNext. As well as promote modelling talent through FDCI’s #GetNoticed Model Hunt besides other innovations. Both FDCI and LFW will continue their buyer programmes launched last season as well.

 Each of the virtual showcases has been created using state of the art technology during an extensively designed. And carefully planned on-ground shoot in Delhi led by FDCI and in Mumbai led by RISE Worldwide.

Catch them on the FDCI & Lakmé Fashion Week websites & social media pages.

Sunil Sethi, Chairman FDCI said, “The joint fashion schedule is a testament to the equal partnership between FDCI and Lakmé Fashion Week. This edition is a beginning of an era of collaborations. We look forward to this association enriching and benefitting the fashion community at large.”

 Speaking about the upcoming joint fashion week, Ashwath Swaminathan, Head of Innovations, Lakmé said, “With FDCI x Lakmé Fashion Week, we have the opportunity to provide new as well as established talent across the country a larger platform to showcase their work. And look forward to another successful edition of fashion week that opens more avenues.”

 Sharing his views, Jaspreet Chandok, Head – Lifestyle Businesses at RISE Worldwide said, “With the upcoming joint edition, all participating talent have the opportunity to leverage the strengths that both, FDCI and Lakmé Fashion Week, bring to the table. It is going to be a season like none other before, and we look forward to seeing how this is received by the fashion community.”

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