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AnnoucementFashion

The Phygital Fashion Week by Lakme and FDCI

Lakmé Fashion Week (LFW) and The Fashion Design Council of India (FDCI) to present a Joint Fashion Week (16-21 March)

Combining forces of the powerhouses of fashion & beauty in India -Lakmé Fashion Week (LFW) jointly organised by Lakmé & RISE Worldwide (formerly IMG Reliance); and Fashion Design Council of India (FDCI) will present a joint schedule this season at Lakmé Fashion Week. The Phygital Fashion Week will take place from 16-21 March 2021. The event will have a special “unity logo” designed to mark this occasion.

lakme fashion week logo

 Lakmé Fashion Week in partnership with the Fashion Design Council of India (FDCI) will release the schedule shortly comprising the best of curation. And designers from Delhi, Mumbai and across India. FDCI & Lakmé Fashion Week will jointly present the Opening Show on 16th March. Likewise, will culminate with the Lakmé Absolute Grand Finale on 21st March. The event will also feature the prestigious talent discovery programme GenNext for designers as well as promote modelling talent through FDCI’s #GetNoticed Model Hunt besides other innovations. Both FDCI and LFW will continue their buyer programmes launched last season as well.

Fashion Forward Initiatives

The Fashion Design Council of India is the resilient changemaker in the fashion world with its fashion-forward initiatives. Global partnerships and rooted perspective in creating lasting opportunities for a conglomerate of its robust 400 plus designer members. Sunil Sethi, Chairman FDCI commented, “The Fashion Design Council of India for decades has tirelessly worked to make the design industry lead from the front and leave a global footprint. The pandemic has darkened the clouds. Simultaneously, this will add a silver lining to the business of fashion and help sharpen the needs of the fast-changing world. Lakmé, RISE Worldwide and FDCI will now have a shared purpose. And belonging as we both reinvent the wheel in uncertain times. We are delighted to present this fashion week together.”

 Lakmé is India’s No.1 cosmetics & beauty services brand. It was also the country’s first cosmetic brand to introduce make up to Indian women. And takes pride in being the expert on Indian Beauty for over 50 years. Ashwath Swaminathan, Head of Innovations at Lakmé said, “Our association with the Indian fashion industry runs deep as Lakmé has been a key driver of its growth for the past 20 years. We look forward to this partnership opening up new avenues of growth for all stakeholders. We continue to remain true to the pillars of the Lakmé Fashion week which are discoverability, sustainability and walkability as we present the best in Indian fashion & beauty this season to a global audience.”

Lakme Absolute Grand Finale by Gauri and Nainika show during Lakme Fashion Week
Lakme Absolute Grand Finale by Gauri and Nainika show during Lakme Fashion Week Winter / Festive 2019 at St Regis, Mumbai in Mumbai, India on August 25th, 2019. Photo : FS Images / Lakme Fashion Week / IMG Reliance

About RISE Worldwide…

  India’s largest independent Sports, Lifestyle and Entertainment enterprise, connecting over 150 million people through its various IPs. Jaspreet Chandok, Head – Lifestyle Businesses at RISE Worldwide said, “RISE Worldwide’s ultimate goal is the development of eco-systems that we operate in. And we feel this partnership will help elevate the fashion industry to new heights. We are glad to partner with the FDCI and look forward to jointly present Lakmé Fashion Week this season, as we RISE as one.”

About Fashion Design Council of India (FDCI)

A non-profit organisation, the Fashion Design Council of India (FDCI). Is the apex body of fashion design in India, represented by over 400 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take centre stage, in a country, who’s heritage is soaked in the flavours of indigenous crafts.

Visit: www.fdci.org   

About Lakmé

Lakmé, is India’s no.1 colour cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. Lakmé has been the pioneer of make-up and colour cosmetics in India since 1952. Thus, by launching numerous trends leading and high-performance products. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs. Lakmé offers women a comprehensive beauty experience through its extensive product portfolio as well as contemporary services at Lakmé Salons, India’s no.1 salon chain.

 www.Lakméindia.com

About Rise Worldwide

RISE Worldwide is India’s largest independent Sports, Lifestyle and Entertainment company. It’s portfolio includes Sports & Sponsorship Consulting, Fashion & Sustainability Platform Building.

Athlete Talent Management, Licensing, Broadcast Production, Lifestyle and Entertainment with owned or managed key properties such as: Lakmé Fashion Week, India’s premier Fashion platform; Indian Super League, country’s premier football league; Tata Open Maharashtra, South Asia’s only ATP World Tour event; Jio Wonderland; The Voice of Fashion and SU.RE Sustainable Resolution.

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