‘Threads of Emotion’ showcases the brand’s dedication to craftsmanship and storytelling, weaving emotionally rich narratives into each sari.
Sari Tales on Instagram:
Through a captivating digital campaign on Instagram, ‘Threads of Emotion’ shares sari tales that delve into the intricate bonds between individuals. From stories of love and companionship to the ties of friendship and family, each sari in the collection represents a unique aspect of emotional depth.
Craftsmanship and Diversity:
Handcrafted by skilled artisans from West Bengal, the collection features a diverse range of saris crafted from cotton, linen, tissue, tussar, and muga silk. The collection beautifully blends vibrant colors and intricate patterns, celebrating the richness and diversity of human connections.
‘Sari on Wheels’ concept brings a curated selection of handpicked saris directly to customers’ doorsteps, reflecting the brand’s commitment to quality and authenticity.
The collection is exclusively available on the brand’s website and select multi-designer platforms such as Aza, Ensemble, Fuel, and Ogaan.
