A collection from benetton specially curated with cognizance and consideration for the people who wear it. And the environment that surrounds us. Featuring clothing in materials that are natural, recycled, regenerated or certified by global authorities in the sustainability field~
Consciously Fashionable with Benetton
While the world of fashion has been a lot about creating trends. Benetton believes that sustainability is the one trend that will never go out of style. Since its inception in 1965, United Colors of Benetton’s vision has has always been beyond offering trendy clothes; and about its people and the environment.
Known for being a conscious brand with a strong legacy in promoting sustainability. And slow fashion, Benetton’s collections employ 80% natural fibres. Where some of the items are made out of recycled and regenerated materials, with an aim to use only sustainable cotton by 2025.
Since 2017, the Benetton Group has also been a member of the BCI (Better Cotton Initiative). The world’s largest program dedicated to the sustainability of cotton. Following the guidelines of the program, Benetton has been sourcing cotton grown. And harvested by farmers who have been trained to minimize the use of fertilizers. And pesticides, use water and soil in a sustainable way and promote principles of fairness in labor relations. All the recycled cotton pieces contain at least 20% of recycled cotton coming from certified supply chain components.
Further….
Benetton also procures organic cotton from certified supply chains, which are controlled by independent bodies that trace the entire manufacturing process, from the plant to the packaging of the finished garment, from the collection of cotton to the production of the thread and fabric. Pure, biodegradale and Woolmark certified, United Colors of Benetton wool is an ambassador of Italian knitwear around the world. The wadding found inside United Colors of Benetton garments is made of recycled polyester and comes exclusively from certified supply chains.
In particular, it is obtained by recycling common plastic food bottles (PET). A selection of items from the United Colors of Benetton Beachwear Collection is made of ECONYL®, a 100% regenerated nylon fiber made from waste and production scraps. ECONYL® maintains the same characteristics and performance as nylon, and it is infinitely recyclable. The use if linen, an ancient plant fiber that is naturally sustainable, further makes the linen items sustainable. Viscose used by Benetton, even in its modal and lyocell variants, is particularly sustainable.
Beyond its sustainable production and manufacturing processes, Benetton also ensures that every purchase is handed over in an eco-friendly paper shopping bag, processed using only water-based ink and from an FSC (Forest Stewardship Council) certified paper mill, to make the entire conscious shopping experience a holistic one.
Here’s a selection of Benetton’s sustainable fashion collection that will help you to make conscious shopping decisions and join us, the brand in its endeavor towards a greener environment.
For men
For women
