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AnnoucementFashion

adidas & Beyoncé launch Fifth Collaborative IVY PARK Collection “HALLS OF IVY”

adidas x IVY PARK celebrates the end of the year with its fifth collaborative collection called HALLS of IVY. The inclusive collection unites all people, regardless of background, class, color or creed, as a community that fosters each individual’s creative endeavor. Not bound by any labels or format, HALLS of IVY is the figurative space that is somewhere between where you are now, and where you aspire to be. Described by some as a club, others as a collective, HALLS of IVY is a boundless, unconfined place where everyone is welcome.

CAMPAIGN: WELCOME TO THE HALLS OF IVY

The collection is accompanied by a campaign inspired by the tagline, “Welcome to the HALLS of IVY.” The campaign features Beyoncé, Natalia Bryant, Ava Phillippe, Deacon Phillippe, James Harden and Jalen Green alongside a cast of diverse models.

COLLECTION:

APPAREL: adidas x IVY PARK’s signature vibrant color palette takes centerstage in this collection. Glen plaids, houndstooth patterns, and structural tailoring are reimagined through the power of fierce individuality. Highlights from the collection include: a patchwork puffer, a sequin duster, a bralette, a pair of knitted pants, a romper, a faux leather skirt, a bodysuit.                                         

FOOTWEAR: The footwear offering is then punctuated by the IVP Savage sneaker – an archival trail running silhouette brought back to life by IVY PARK in a Cream White, Wild Pine, and Night Indigo colorway as a new addition to the collaborative lineup. The collection also features an evolution of the IVP Super Sleek sneaker and the daringly bold IVP Super Sleek Boot.

The fifth adidas x IVY PARK ‘Halls of Ivy’ collection will be launching online on adidas.com on 9th December 2021 and will be available across select stores in India from 10th December 2021.

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