adidas Originals and Bad Bunny return with an evocative new take on the Forum silhouette. Inspired by the Puerto Rican cultural icon’s experience of growing up. And going to school, the Bad Bunny Forum – Back to School is an invitation to the next generation to redefine. And reimagine their everyday uniforms.
Designed to empower individual expression, the bold take on the classic court sneaker features. A triple black premium leather upper, matched with suede overlays, and a buckle fastening. The uncompromising silhouette is then finished off with co-branded sock-liners, polka-dot laces. And Bad Bunny’s instantly recognizable logo printed on a bright yellow component of the outsole.
Accompanying the launch of the Bad Bunny Forum – Back to School silhouette is a playfully authentic campaign. That features a number of young school students as they reclaim their educational environments. Championing the notion that the rebels of today are the leaders of tomorrow; the campaign film shines a light on each young person’s individual personality as they reinterpret their uniforms.
About Bad Bunny:
Bad Bunny is a multi-platinum recording artist, multiple Latin GRAMMY and GRAMMY winner. Who consistently manages to break international barriers and dismantle cultural norms, becoming a global icon of culture and entertainment. In 2020, he was named “Composer of the Year” by ASCAP. Bad Bunny became the first male reggaeton artist to appear on the cover of Rolling Stone magazine. And the only male Latin artist to grace the cover of The New York Times Magazine. With his unparalleled impact on massive audiences. This year Bad Bunny was proclaimed the biggest pop star in the world by Bloomberg.
This year, the artist quickly sold out tickets to his upcoming tour, “El Último Tour del Mundo 2022,”. And made history by achieving the best-performing sales day on Ticketmaster for any tour since 2018. He continued to break records with his latest single, “Yonaguni,” which marked the biggest streaming debut for a Spanish song on Spotify, ranking #3 on the global Top 200. The song amassed more than 20 million combined streams across digital platforms on its first day of release alone.
His most recent album, “El Último Tour del Mundo” debuted at #1 on the Billboard 200. Becoming the first album entirely in Spanish to reach said position in the 64-year history of the all-genre chart. The artist has had his entire discography on the Billboard 200, with his last four albums in the Top 10 and his first album, “X100PRE” at #11. He closed 2020 as the #1 Global artist on Spotify, and Billboard’s #1 Latin artist for the second consecutive year. Bad Bunny is one of the Latin artists with the most entries on the global “Hot 100” chart, with a total of 38 hits on the chart.
About adidas Originals:
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.
Launching on August 17th , the Bad Bunny Forum sneaker is priced at INR 14,999 for adults and INR 7,999 for kids and will be available online at shop.adidas.co.in and at select stores.
