The new adidas Originals campaign featuring Bollywood superstar and cultural icon Ranveer Singh celebrates the brand’s iconic Trefoil logo and its enduring presence in global culture over the past 50 years. The campaign, titled “We Gave the World an Original. You Gave Us a Thousand Back,” pays homage to the Trefoil’s legacy and its impact on various aspects of culture, from sports to music, fashion, and more.
The campaign comprises three main global films, each highlighting a different classic adidas silhouette: the Superstar, the Gazelle, and the Samba. These films interweave the history of the Trefoil logo with how these iconic styles have been embraced and reinterpreted by culture repeatedly over the years. Ranveer Singh leads the campaign narrative for India, alongside other global figures such as Zinedine Zidane, David Beckham, Jenna Ortega, and Pusha T, who have all contributed to the brand’s legacy.
In the campaign, Ranveer Singh reflects on his journey to becoming an actor and how adidas Originals have been a part of that journey. He emphasizes the importance of staying connected to one’s roots and remaining true to oneself, always being an original. The narrative of his journey is presented intimately through unique cinematography techniques, including fluid camera work, movement, and close-up shots, offering viewers an up-close and personal look at Ranveer Singh’s path to becoming an original.
