The jersey reinterprets the iconic hues – that represent the club’s identity and commitment – by revisiting the archive and updating it for the 2023 season. Simplistic in its celebration of colour, the shirt’s predominantly crisp white base is decked with bold deep red sleeves, in a nod to the first home kit worn by the team in the club’s first season in Germany´s top division. The inside of the collar completes the design story featuring the message “Rot & Weiß ein Leben lang” – translated to ‘red & white for life’; a reference to one the club’s bylaws that home kits must feature red and white.
Highlighting the connection of FC Bayern München to its colours as well as to the city of Munich – one that transcends the mere football audience, adidas and the club are teaming up with the Superbloom Festival (taking place on 2nd and 3rd of September) in the Bavarian capital to elevate the story and demonstrate that Munich is red and white as well.
