ORIGINAL PHOTO FINISH PRIMER CAMPAIGN Tapping Into The ‘90s Hyper-Nostalgia, Smashbox Unites Pamela Anderson with The Legendary Original Photo Finish Primer For a Celebration Of Versatility That Transcends Eras Smashbox debuts the groundbreaking ‘Isn’t It Iconic’ campaign, harnessing the nostalgic power of the 90s and early 2000s by uniting two iconic powerhouses: Pamela Anderson and the Original Photo Finish Primer. Giving the world a front-row seat to Pamela Anderson’s beauty rebirth, Smashbox’s pioneering product, invented by Davis Factor himself, sets the scene for a joyful journey down memory lane. The ‘Isn’t It Iconic” Original Photo Finish Primer Campaign celebrates a time-tested beauty legend. The campaign isn’t just about the first primer to ever hit the market, but an efficacious, hardworking product that’s stood the test of time. This playful campaign mirrors Pamela Anderson’s legendary evolution alongside the enduring charm of Smashbox Cosmetics, steeped in authenticity and a bold celebration of individuality and versatility. Using a cinematic approach, the campaign unveils a faux movie trailer and stylized “movie posters” featuring Pamela Anderson, lensed by Factor, renowned photographer and the founder of Smashbox Cosmetics. This …
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