Action Star and Heartthrob Vijay Deverakonda Takes Food Adventures Sky-High 2024: Known for his daring roles and larger-than-life personality, action hero Vijay Deverakonda took his love for food to new heights—literally. The VD 12 actor, currently working with an international action director for his upcoming film, recently shared a series of snapshots from his latest …
Category Archives: Initiatives & Campaigns
A Greener Future at Four Seasons Maldives
Project 100 Coconut Trees This month, Four Seasons Resort Maldives at Kuda Huraa proudly celebrates the completion of Project 100 Coconut Trees, an initiative that has transformed the resort’s landscape with 100 newly planted coconut trees. This project enhances the natural beauty of the resort while strengthening its commitment to sustainability as part of the …
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Ride To Donate
“Empowering Change: Vikrant Massey and inDrive Champion Social Impact with ‘Ride To Donate’ Campaign” Actor Vikrant Massey, who has seen societal inequalities up close, spoke passionately about the ‘Ride To Donate’ campaign during a recent event in New Delhi. As the brand ambassador for inDrive, Massey highlighted the campaign’s mission to address these disparities. At …
‘A New Feeling’ inroduced by DaMENSCH & Vicky Kaushal
Get ready to groove: DaMENSCH and Vicky Kaushal introduce ‘A New Feeling’ in an innovative campaign DaMENSCH, a leader in men’s innerwear and athleisure, has partnered with Vicky Kaushal to debut a groundbreaking music video ad campaign. The video kicks off with upbeat music inspired by the legendary R.D. Burman. However, it progresses with a surprise …
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KITKAT and NETFLIX Team Up for the ‘Ultimate Break’ Brand Crossover!
KITKAT and NETFLIX are joining forces to offer consumers the ‘Ultimate Break.’ KITKAT, renowned for its iconic breaks, and NETFLIX, celebrated for its top-tier content, have come together in this perfect partnership. The ‘Ultimate Break’ campaign stars Ayushmann Khurrana in a standout film. Additionally, KITKAT has introduced NETFLIX co-branded packs, giving consumers the chance to …
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Shah Rukh Khan unveils “Samarth”-an initiative by Hyundai
Photography-Shazid Chauhan King Khan unveiled Hyundai’s initiative ‘Samarth’ for specially- abled people at Andaz ‘Aerocity.’ ‘Samarth’ is an initiative by The Hyundai Motor India Foundation (HMIF) aimed at supporting para-athletes in India in partnership with GoSports Foundation, the initiative promotes equality for individuals with disabilities, encourage innovative thinking, and offer vocational education to improve skills. …
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NYC Hotel Week from January 3 – February 4, 2024 with 24% Savings at 150 Hotels
An initiative by New York City Tourism + Conventions, the official destination marketing organization and convention and visitors bureau for the five boroughs of New York City An exciting news for travelers! NYC Hotel Week seems like a great opportunity for people to experience New York City with some savings on accommodation. Having a 24% discount …
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Levi’s campaign “For Now, For A Lifetime”
Spotted across cities & malls, mannequins were spotted following their instincts~ Levi’s recently launched its new seasonal campaign “For Now, For A Lifetime” that celebrated moments and experiences inspired by following your instincts. This week, Levi’s extended this narrative by undertaking a unique on-ground experiential activation with its mannequins following their instincts around malls & …
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The Woolmark Company’s ‘Filter by Fabric’
How many times have you been misled by terms like ‘silky,’ ‘mesh’ and ‘fleece’? A recent YouGov study shows you are not alone. These ambiguous terms confuse consumers, making it difficult to identify the fibres in the fabric, especially when synthetic materials are used to mimic natural fibers in clothing. The Woolmark Company launches the …
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Sweat Makes You Shine
. SWEAT MAKES YOU SHINE: GATORADE® LAUNCHES CAMPAIGN WITH HARDIK PANDYA New film celebrates Gatorade®’s ‘Sweat Makes You Shine’ philosophy ..Gatorade®, PepsiCo India’s iconic hydration brand, today made a marquee announcement to launch its first television commercial in a decade in India. This eagerly awaited campaign, titled ‘Sweat Makes You Shine,’ features youth icon, Hardik Pandya. The …