Initiatives & CampaignsLiving

KITKAT and NETFLIX Team Up for the ‘Ultimate Break’ Brand Crossover!

KITKAT and NETFLIX are joining forces to offer consumers the ‘Ultimate Break.’ KITKAT, renowned for its iconic breaks, and NETFLIX, celebrated for its top-tier content, have come together in this perfect partnership.

The ‘Ultimate Break’ campaign stars Ayushmann Khurrana in a standout film. Additionally, KITKAT has introduced NETFLIX co-branded packs, giving consumers the chance to win exclusive KITKAT and NETFLIX ‘Ultimate Break’ merchandise.

Commenting on this partnership, Rupali Rattan, Director, Confectionery business, Nestlé India, said, “KITKAT believes that breaks are good for you. Similarly, NETFLIX has also exemplified this belief by providing exceptional content and best in class entertainment to its subscribers. We are thrilled to partner with NETFLIX and believe that together we can provide our consumers with the experience of the ultimate entertainment breaks”.

Further adding to this, Poornima Sharma, Head of Marketing Partnerships, NETFLIX India, said, “At NETFLIX, we are committed to providing best-in-class entertainment, and KITKAT has championed breaks. This partnership makes for a perfect match, giving our viewers the ultimate break by combining their favourite NETFLIX films and series with the delicious taste of KITKAT.”

The digital film has been conceptualized by creative agency Manja and the activation encompasses multiple digital platforms, influencers & in-store activation.

Link to digital film:

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