The glitz and glamour of Hollywood was in full force on the red carpet as nominees and presenters showcased an array of spectacular platinum jewellery designs at the 74th Primetime Emmy Awards by. Platinum, the naturally white setting that truly enhances the brilliance of diamonds and colored gemstones, perfectly complemented the dazzling couture gowns.
Celebrities including Reese Witherspoon and Amanda Seyfried opted for one statement piece of jewellery, either a necklace or earrings, along with complementing daintier designs. The most noticeable platinum jewellery styles included bold dangling earrings and large diamond studs, as well as colored gemstone necklaces.
Platinum jewellery is made of 95% pure platinum with minimum use of other ingredients – making it the finest metal available to us today. Platinum is the metal of choice for most red-carpet events around the world. The who’s who of the fashion and glamour world love to style their ensemble with this naturally white, precious metal from Elizabeth Taylor to Lady Gaga – they have all dressed in platinum for the red carpet.
Platinum Guild International is pleased to share that leading red carpet jewellery brands such as Lorraine Schwartz, Tiffany & Co., Fred Leighton, Cartier, Rahaminov, Lang Antiques, and Cathy Waterman chose to style A-list celebrities in naturally white platinum.
The following stars selected platinum jewellery to celebrate their achievements:
Reese Witherspoon in jewellery by Tiffany & Co. set in platinum
- Necklace with aquamarines, blue zircons and diamonds, set in platinum
- Ring with an aquamarine (over 3 carats) and diamonds, set in platinum
- Diamond stud earrings, set in platinum
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Nicholas Braun in Fred Leighton jewellery set in platinum
- Art Deco diamond double clips brooch, set in platinum
Rachel Brosnahan in Cartier jewellery set in platinum
- High Jewelry necklace with sapphires and diamonds, set in platinum
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Chrissy Teigen in Rahaminov jewellery set in platinum
- Ring with a diamond (10.03 carats), set in platinum
- Dangle earrings with diamonds (20.31 carats), set in platinum
Sydney Sweeney in jewellery by Fred Leighton set in platinum
- Edwardian diamond scalloped choker/bandeau worn at the waist, set in platinum
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Amanda Seyfried in Cartier jewellery set in platinum
- High Jewelry earrings with diamonds, set in platinum
- Étincelle de Cartier wedding band with diamonds, set in platinum
- Two wedding bands with diamonds, set in platinum
Natasha Rothwell in Lang Antiques jewellery set in platinum
- Earrings with Columbian emerald (18.14 carats) and diamonds, hand fabricated in platinum
- Art Deco bracelet with diamonds (4 carats), set in platinum
Sandra Oh in Cathy Waterman jewellery set in platinum
- Earrings with morganite, set in platinum
- Ring with kunzite and diamonds, set in platinum
Lizzo in jewellery by Lorraine Schwartz set in platinum
- Front back diamond stud earrings (over 40 carats), set in platinum
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ABOUT PLATINUM GUILD INTERNATIONAL (PGI)
Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of
China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and
manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.In addition, PGI works globally with collaborative partners running extensive marketing programmes ithe four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.
PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.
PURITY ASSURANCE PROGRAM
PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.
A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.
