CLARKS CHOSE
FREIDA PINTO & ALEXANDER SKARSGARD
AUTUMN WINTER 2019 CAMPAIGN
Clarks, will be reinforcing a belief in the importance of comfort in every situation with this season’s campaign.
On the theme of the campaign, FREIDA PINTO said, “Clarks and I share a common understanding of the need for comfort, because that is something in the world of fashion that is really not preached. At the beginning of my career I was told I had to sacrifice comfort for the sake of style and being a fashion icon, which I think is not true at all – so I think Clarks and I have a common idea of what comfort really means and I find the collaboration very organic.”
ALEXANDER SKARSGARD said “The Gallagher brothers of Oasis wore them, so naturally I had to get a pair. I remember thinking they looked too clean when I got them, so I asked my dad to run over them with his car. He went back and forth a bunch of times, so they’d look aged and worn.”
