Sustainable Stories…A Sneak Peek by Tashi Narula
Ritu Kumar’s new line presented by TRESemmé was a colourful medley of hues.
The collection comprised a youthful suit line, followed by g soya fabric saris worn in amazing drapes, along with some of the fun-filled, geometric range options.
Features
- A stylish blend of modern minimalism with the boho touch. To keep the theme in creative control, Ritu Kumar included a variety of yarn dyes, that brought in a bit of mix and match possibilities.
- Use of vibrant, floral prints and patchwork, with an amalgamation of laces, to finally end with intricate geometric designs.
Sustainable Practice
Ritu Kumar has a firm hold on Indian craftsmanship as she merged contemporary silhouettes with her characteristic touches. Bringing the most luxurious soothing fabrics to centre stage, it was Ritu Kumar’s expertise with surface detailing that added sophistication with a marked sense of simplicity to the garments.
The DNA of the Ritu Kumar Label has always been sustainability. Every collection by the designer created over the years has had the basis of natural fibres and Ritu Kumar’s creativity has expanded various sustainable solutions.
Quotes
“This year we are extremely excited to collaborate with Ritu Kumar, an iconic Indian designer who understands our brand and who shares the same ideology as us. Her design approach while traditional continues to be refreshing and new every single time. The constant innovation is something TRESemmé also believes in, while helping you prep yourself and make your presence felt. The designs and the aesthetic of the collection by Ritu Kumar complement this year’s theme ‘Mismatched’ beautifully, while also staying true to the theme and our vision for hair styling. We’re sure that this collaboration helps create something truly beautiful to be showcased on the virtual ramp of FDCI X Lakmé Fashion Week.”
Harman Dhillon, Vice President – Hair Care, Hindustan Unilever Limited
“TRESemmé India is synonymous with unmatched style and quality when it comes to understanding hair products and styling. We’re excited to partner with a brand that recognises our aesthetics and is able to enhance our collection with its vision in hairstyling. The partnership between FDCI x Lakmé Fashion Week to present the first phygital showcase is a milestone moment for the Indian fashion industry. A quick turnaround in adapting to changing times coupled with the support of both teams enabled us to present our vision to audiences across the globe. We’re extremely pleased with the showcase!”
Amrish Kumar, Managing Director, Ritu Kumar
