This season, her new collection will be a contemporary twist, showcasing the Indian sophistication, that celebrates intricate craftsmanship of different cultural aesthetics to personify opulence and elegance.
Seeking inspiration from all-things-vintage and in-keeping with the brand’s philosophy of ‘innovation by juxtaposition’, Ridhi’s Winter/Festive 2019 collection is a celebration of the unique and seamless amalgamation of two very unique Indian cultures & aesthetics, namely Gujarati & Kashmiri in their new Demi-couture collection with an influence of Bohemian style.
Speaking about the collection, Ridhi was quoted saying, “I am thrilled to be back at Lakmé Fashion Week once again. This season the collection is an opulent take on the rich & traditional culture of India”.
ABOUT RIDHI MEHRA
Ridhi Mehra’s eponymous label is a contemporary take on refined Indian dressing. Striking yet free-spirited, her ensembles bring western aesthetics to traditional wear, reinventing silhouettes and constantly pushing the boundaries of affordable luxury. Clean lines, delicate details, and a hint of drama are Ridhi’s signature.
Delhi-based designer Ridhi Mehra is a graduate from NIFT, Delhi and a management post-graduate from University of Nottingham, United Kingdom. She started her women’s wear label in 2012 and has swiftly expanded to designing footwear, accessories, menswear and lifestyle products.
