Retropoplifestyle

BeautyProduct Launch

Dyson AirwrapTM multi-styler

The most awarded styling tool is radically redesigned, bringing new and re-engineered attachments powered by enhanced Coanda airflow

  • Enhanced styling versatility: Led by Dyson’s continued dedication to better understand hair damage and hair types, the new multi-styler now caters to more hair types and styles
  • Engineering in a simulated world: Iterating virtually through advanced computational fluid dynamics, machine learning and intelligent digital design software allowed for fewer physical prototypes and more sustainable development practices in Dyson’s R&D process

 

Dyson unveiled its best-performing and most efficient Airwrap yet – the Dyson AirwrapTM multi-styler today for the Indian market. Relentlessly dissatisfied, Dyson engineers challenged their own design to miniaturise and multiply the Coanda effect, pioneering a fully customisable styling tool to deliver a range of styles for all Indian hair types, without extreme heat.

The next-generation styling barrels featuring a rotating cool tip, make achieving curls and waves faster and easier[1] – with no heat damage, to help maintain hair strength[2]. Blending the results formerly achieved with two barrels into one attachment, now users can style the full head, creating clockwise and anti-clockwise curls and waves, without the need to switch attachment mid-style. Re-engineered brush attachments deliver precision shaping with enhanced Coanda performance, alongside an all-new dual-purpose Coanda smoothing dryer. Combining two attachments in one, the Coanda smoothing dryer hides flyaways[3] in a single pass, with no extreme heat and transforms into a powerful dryer with the flick of a switch.

James Dyson said: “Most styling tools ignore that hair types are very different – what attachment may work for one, could be detrimental to another. The advancements in the Dyson AirwrapTM multi-styler build on the success of its predecessor, through relentless research, user trials and advancements in computational fluid dynamics. The result: direction change barrels for faster and easier curling, re-engineered brush attachments for more precise shaping, and an entirely new, dual-purpose Coanda smoothing dryer. Our ability to control airflow delivers enhanced Coanda performance to curl, shape and hide flyaways – without extreme heat.”

For the first time, the existing Dyson AirwrapTM styler owners can upgrade to these latest attachments, whilst retaining the original machine. This builds on the sustainable mindset adopted throughout the machine’s development – designing in a digital world reduces the reliance on physical prototyping, as a result drastically reducing the energy and materials used.

Through this iterative process of trial and error, engineers have been able to miniaturise air vents to achieve a level of airflow velocity, pressure and control never seen before.

Efficient Engineering

Since its launch in 2018, Dyson engineers across the world from labs in Malmesbury UK, Malaysia, Singapore, and the Philippines, have worked in unison, to make a tool that is faster, more versatile, and easier to use1. Sophisticated simulation allows engineers to refine each attachment in minute detail – and more quickly.

Engineering lean machines is a core principle at Dyson: developing long-lasting, high performing and efficient products using fewer resources, empowering the next generation of engineers to design a more sustainable future through science and technology. This can be seen throughout the Dyson AirwrapTM multi-styler, from the very motor that powers the tool through to the increased efficiency and enhanced performance, ultimately resulting in reduced energy consumption.

At the heart of the Airwrap story sits a radical idea: to combine a fast, high-pressure motor to power a phenomenon known as the Coanda effect, allowing users to curl, wave, smooth and dry hair without the need for extreme heat. The Coanda phenomenon occurs when air, propelled at the right speed and pressure, naturally follows an adjacent surface, entraining surrounding air and with it – hair.

The Dyson AirwrapTM multi-styler utilises powerful and precise airflow to deliver wet to dry styling, styling hair from damp (80% dry), reducing the reliance on extreme heat and preserving the hair from unnecessary damage.

Buy Direct from the people who made it

The new Dyson AirwrapTM multi-styler is available from August 3, 2022 priced at Rs. 45900. New attachments are fully compatible with existing machines and owners can upgrade their full set for Rs.14900. To buy, learn more and experience the Dyson AirwrapTM multi-styler, visit the Dyson Demo stores. For more information, visit www.dyson.in

DYSON HAIR CARE

Launch Timeline

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