JJ Valaya Couture 2020-21


The Ottoman Saga

. Forty eight pieces comprising both menswear and womens wear revolve around the 3 key silhouettes of Indian weddings and celebrations: The Lehenga, The Sherwani and The Sari along with the label’s latest addition: the IKA jacket, which is a younger sibling to ‘Alika’, one of the labels’ cult and iconic jacket,


Ottoman silks, which were among the most characteristic and artistic products of the empire, besides the nomadic kilims of the period. Additionally, Ottoman miniatures, known as ‘Taswir’, which are painted to illustrate manuscripts or used in dedicated albums, and the art of ‘Tezhip’, (meaning ornamenting with gold), a non-figurative painted or drawn decorative art in books or on a sheet are eminently pervasive in this year’s collection. Also, part of the label’s discoveries this season are jewels of the Ottoman Empire, with the ‘Topkapi’ palace jewels, which are counted amongst the largest such treasuries in the Islamic world, holding the main treasures of the empire. Details of Turkish armour, especially the quills used then, as well as a medley of Turkish flora, fauna and fruits such as pomegranates further enrich this year’s collection.


·        Swarovski crystals, silk threads, beads, pearls and Zardozi beautifully sewn into the ensembles. Belted saris and bandhgalas remained the key highlight of the presentation.

·        Use of burnished metallics and golds to give an antique aesthetic to the garments, a distinguished signature of brand.

·        The collection further enriched with the Turkish flora and fauna prints.

 Fabric Story

Fine silk and velvet fabric

The Jewelry Partner

Archana Aggarwal from Timeless Jewels.

This Ottoman inspired winter collection is named after ‘Bursa’, a city which holds a special place in Ottoman history as their founding capital, and also as the birthplace of Ottoman architecture..His first virtual show, titled Bursa at India Couture Week, was a visual narrative of the Ottoman empire, known for their ornamentation and artwork.

 Designer’s Take

In our legacy of many endearing firsts over nearly 3 decades, we once again look forward to being a part of yet another first in India, the FDCI Virtual India Couture Week,” says JJ Valaya.




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