FashionTrends Bags


Women’s and Men’s Fall/Winter 2020-2021

The FENDI Pack styles, which made their debut on the FENDI Men’s Fall/Winter 2020-2021 catwalk and followed in another color variation in the Women’s Collection, include bags and small leather goods framed in black and embellished with the iconic FENDI Roma logo.

Color Story

Developed in a restrained color palette of signature FENDI yellow and of delicate powder pink, the Collection plays with contrasts by juxtaposing the sharp cut and rigid constructions of the shopping bags to the cloud-like softness of the sachet featuring practical drawstrings


FENDI packaging, the Roman luxury house launches a Collection of unisex Accessories, which captures the attention with a captivating graphic look and a charming color palette.

The FENDI Pack offers a chic, playful and ironic take on Accessories


Silvia Venturini Fendi.

 “I started from the basics because I wanted to have a Collection that was talking about great basics for men. I asked myself, what is the most basic thing we do? And it’s our packaging. It’s the first thing you think about when you think about FENDI, so I said, let’s start from this: it’s the FENDI yellow.”

Available in FENDI boutiques and on

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