Most of us feel that we are leading a healthy lifestyle but the pandemic has made us re-evaluate our choices. Not just what we eat but even our beauty and wellness products also make a huge difference. It wasn’t until 2020 that the ongoing pandemic became a factor of consumption in the cosmetics and personal care industry. But by now, no matter where in the world you are, the virus has changed things and so our lifestyle choices – one being switching to organic, cruelty-free and clean beauty products.
What is clean beauty?
We hear words like ‘natural’, ‘organic’, ‘paraben-free’ or ‘vegan’ when we come across a brand and its products; these terms go interchangeable with clean beauty. In simple words, clean beauty generally refers to skincare, makeup and personal care products that are formulated with natural, botanically-derived ingredients and formulated without toxic or questionable ingredients that can have a negative impact on our health and the environment.
What we consider ‘essential’ has got us thinking today. That doesn’t mean we’re insulting makeup or we need to throw away our favorite products. We need to break with our past by switching to organic and sustainable beauty brands that not only benefits our health but the environment as well. There’s already a renewed interest in holistic health, a re-emergence of Ayurveda, and an appreciation for nature, a quiet realization that the earth is healing.
This is the start of something we’ve all been waiting for. I can’t help but hope the beauty world will break with its past and begin again. While we speak of ‘essentials’, here’s what is really essential and the pandemic has played a huge role in initiating the cause.
Essentials in health and well-being
I urge people to read labels of the products you intend to buy before you purchase them. It’s increasingly hard to argue with a precautionary approach to safer cosmetics when protection from the corona virus is entirely predicated on precaution. So, while the safety data of ingredients like paraben, retinoids are considered inconclusive, I highly recommend consumers to go for an organic alternative that does not contain harmful chemicals or side effects.
Essential to environment
The two main components that impact the environment are the product itself and product packaging. Product packaging includes several components that negatively impact the environment, namely plastic. A clean beauty approach focuses on sustainable packaging, recycling and using a supply chain that reduces carbon footprint. Beauty entrepreneurs and brands must therefore produce packaging that is sustainable and eco-friendly. This way we can feel more connected with Mother Earth and the environment.
Sustainable, the new buzz word!
Beauty entrepreneurs were advised to keep in mind the 4 R’s of sustainability that pertains to reducing, reusing, recycling, and reviving. We were also advised to keep innovating and adopting new technology that is sustainable in nature. Nature is showing us that we have the power to heal the planet, if only we can slow down and simplify our needs.
About Author – Dr. Disha Dinakar – Founder of DIGVIJAYA Herbals – a 100% natural and certified-organic beauty brand
Family-owned & operated Digvijaya herbals Pvt Ltd was founded in 2019 & extensively based on values that resonate with Dr.Disha Dinakar & her parents Mr.M.N Dinakar & Mrs.Vijaya Dinakar.
Dr. Disha Dinakar who’s currently pursuing a fellowship in Aesthetic Medicine from the University of Greifswald Germany is already a prominent figure in the South Indian film industry. When she decided to fuse her ambitions with her mother’s passion Digvijaya was born. Cut to today, they have extremely content clients in 42 countries and there is no looking back.
