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Initiatives & CampaignsLiving

Flipcart unveils #NewForYou campaign 

Ahead of the upcoming festive season and the much-awaited ‘Big Billion Days’, Flipkart today announced the rollout of the new fashion season with the Autumn Winter fashion collection on the platform. A stylish curation of lakhs of new and unique styles from top Indian and International brands will be available across categories including apparel, accessories, and footwear. The previous Spring Summer Season and the End Of Season Sale saw significant participation from shoppers across ages. The new season launch will also bring curated fashion and lifestyle offerings to millions of customers from metros to tier 2+ regions across the country.

In addition to the introduction of the Autumn Winter collection, Flipkart is also gearing up to provide a revamped shopping experience through several technology-led features for the upcoming festive season. These initiatives build on customer insights and nuances in customer shopping across geographic and demographic parameters. They include image search to simplify and narrow down the product discovery journey for customers and to overcome vernacular and linguistic barriers, video cataloguing to enable customers to get dynamic information about the products such as fit, fabric, etc; live commerce to provide an interactive shopping experience, to name a few.

Building on customer research and indicative preferences, the colour spectrum in the new Autumn Winter collection will span across earthy hues, including blues, browns, yellows, pinks, and greens. Customers can choose from a range of chic styles across dresses, tops, t-shirts, kurtas, skirts, pants, denim, cardigans, sweaters, and jackets, including trends such as Victorian sleeves, Y2K, dark florals, metallics, and colour-blocking.

Flipkart’s Autumn Winter fashion collection includes a wide array of apparel, footwear, and accessories for men, women, and kids. 

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