On World Environment Day, ITC Engage, has launched its innovative Engage L’amante Luxury Perfume Sprays with unique Bag on Valve technology. This new offering embodies the fragrance of the future with an eco-friendly, technology enabled propellant. Combining state-of-the-art Bag on Valve technology and superior and unique scents, this range sets a new standard in the world of perfumery in India. The new launch by ITC Engage champions the ethos of environment consciousness for today’s consumers.
and is one of India’s leading fragrance brands. Engage brings to bear the interesting proposition of playful chemistry between a man and a woman and this has been pivotal in communicating a distinctly differentiated brand story. Mix elements at every touch point including packaging, variant nomenclature for each product and communication, everything embodies the spirit of playful chemistry. Launched with a range of deodorants, Engage, augmented its portfolio with Engage Cologne Sprays, a range perfume sprays for men and women and pocket perfumes. Engage L’amante Click & Brush further introduced a new perfuming gesture. Adding to the repertoire of fragrances is a range of Eau De Parfums for men and women for both day and night occasions. The range also introduced Engage’s first ever gender free fragrance, One Soul.
