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Frontier Raas Reviving Handloom Weaves

The Indian handloom crafts that seemed to have lost its sheen over the years is making a well-deserved comeback with the set of stunning handloom sarees launched by the exemplary brand, Frontier Raas. The brand, through their new designs are reviving the lost glory of the handloom sector by redefining their products to suit the modern-day requirements of women, while ensuring the resuscitation of the industry. All the superior quality sarees including the Ajrakh Printed Sarees, Banarasi Crepe Printed Sarees, Banarasi Rangkat Sarees, Banarasi Tussar Sarees, Banarasi-Pure Zari Sarees, and the Kanjivaram Printed Sarees are designed with the aim of leaving an everlasting impression. 

A blend of traditional values coupled with a modern outlook, Frontier Raas is a traditional yet contemporary brand that represents Indian occasions and traditions by offering heritage craftsmanship through its exquisite collection of ethnic wear. As a heritage brand we are catering to handloom and all the ethnic wear-based requirements in the domestic and international markets, along with the artistry of weavers, the handloom industry in India demonstrates the richness and diversity of Indian culture. Since its inception, our endeavor is to provide customers with hand-crafted products which help support and encourage good craftsmanship. All our future plans are based on ensuring sustainability and longevity for local artisans at the grassroots level. And the legacy of the brand continues till today employing and empowering weavers and craftsmen, especially in rural India. We are blending indigenous craft techniques with contemporary designs to bring aesthetic and affordable products to today’s consumers.

Frontier Raas is a manifestation of artistry coupled with quality, sustainability, and premium customer experience. Our clients experience personal attention and service from professional fashion consultants as well who help select and style each outfit. We curate for all types of Indian sensibilities, from ethnic to modern and from subtle to vivacious or from casual to statement!

Gaurang Batra, “Besides being extremely integral to India’s identity, the handloom industry also makes the second largest employment sector in the nation and I wish to not only give the handloom sector but also the weavers their due credit. My love for the Indian tradition and culture is the reason this collection came into being, while my primary aim is to empower the weavers by collaborating with them to create something unique and beautiful.”

www.frontierraas.com

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