The new skincare line is revolutionary and infused with the potent power of Glycolic Acid. Glycolic Acid is known for its exfoliating properties and can contribute to a brighter complexion by removing dead skin cells.The Lakmē Glycolic Illuminate Collection harnesses the power of Glycolic Acid to redefine your skincare experience by subtly working to dismantle the barriers of dull and lifeless skin. The collection is a product of cutting-edge technology and is tailored to address one’s skincare needs. It is a testament to the House of Lakmē’s unwavering commitment to celebrating every skin type, every story, and the unique luminescence that lies within each woman. The launch event was graced by Ananya Panday, the brand ambassador, and Sunanda Khaitan, the Vice President of Lakmē.
Brand Ambassador, Ananya Panday while sharing her perspective on skincare, and the Lakmē Glycolic Illuminate range said, “Everyone knows that I love letting my skin breathe. I choose to keep my beauty look minimalistic, which is why skincare is of utmost importance to me. I want all the girls out there to know that skincare or even makeup isn’t about hiding flaws, it’s about amplifying your inner radiance. Lakmē’s Glycolic Illuminate is like the ultimate glow-on-the-go bestie. This range is like your hype squad, cheering on your skin’s journey to a healthier, happier you. Forget the pressure to be perfect, let your realness shine through.”
Commenting on the launch, Sunanda Khaitan, Vice President, Lakmē said, “At the House of Lakmē, we’re committed to pushing boundaries and unlocking innovations. The Glycolic Illuminate collection isn’t just a product launch; it’s a testament to our relentless pursuit to bringing the best of skincare to our consumers. This range harnesses the power of Glycolic Acid, a scientifically proven powerhouse ingredient, to deliver visible results and transform the illumination and texture of skin. Our R&D scientists have combined cutting-edge research and rigorous testing with deep understanding of our consumers to create a collection that is gentle yet effective. We’re confident that this collection will redefine how women achieve and maintain healthy, luminous skin.”