GRADO unveils its most-awaited Festive and Winter collection 2020. A coming together of synergies from legacy brands GBTL (formerly Grasim Bhiwani Textiles Limited) and OCM, GRADO offers festive and winter essentials that are the perfect package of style and comfort.
From the plethora of fabrics in the menswear segment presented by the brand, each fabric features a sophisticated design and a fantastic colour palette to choose from. Due to the sheer variety in the range, there is something for all age groups, across various price points.
A lot of research was put in to develop this Festive and Winter Collection – analysing international and local trends and tuning in to the region-specific colours across the country.
This time around, GRADO’s fabrics will be available in pop colours of orange/yellow/purple whilst also keeping further nuances and tones for the staple shades like blue/brown/black/navy/grey. Given the variety of design and palette the collection entails, these fabrics are perfect to be tailored into the Indian ensembles such as bandhgala, bundi, Nehru jacket, sherwani, kurta-pajama and Western wear too, such as, suits – 3 piece and 2 piece, tuxedos, waistcoats, trousers, shirts, overcoats etc.
GRADO’s Festive and Winter Collection will be available under several ranges for classic and contemporary styles. Some of the best-selling ranges include:
Neo Tech Antiviral fabrics : Pioneering in launching innovative fabrics which effectively kill 99.997% of the corona virus within seconds to minutes. GRADO was the first brand to launch this product as early as April this year and it has instantly won over people’s hearts and is having an overwhelming response from brands and consumers alike.
GRADO by GBTL’s STREEZA Collection : A range with 4-way stretch comfort that enables freedom of movement. Especially for the upcoming season Woolwin Streeza is launched which enables the same kind of effortless comfort in wool blends.
GRADO by OCM pure wool tweeds & flannels which are made with extra care and available in various plains, checks and tartans.
Production of these exquisite fabrics have been underway in both Bhiwani & Amritsar with strict Government compliance being abided by.
The fabrics have been well received by the market and with an established, strong distribution chain; GRADO fabrics are available at major retailers across the country.
A fine addition just in time for the festive season are a range of premium combo boxes of shirt, trouser material and/or jacket material.
