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How to Revive Small Brands During/ Post Pandemic?

By  Priti Mandhana

Reviving our businesses post the pandemic is not going to be an easy journey, but if you slowly pick yourself back up, bit by bit and start growing the business again you will eventually get there? There are a few things that can speed up this process and build a stronger future foundation.

 First and foremost, I would recommend assessing the financial situation of your business. What does your cash flow look like, did your business increase or decrease from the past year or two years. You can then use that information to set the budget for the next one year, allocate how much you can spend in all the necessary departments. You may also realize that you may need funding, if that may be the case, you can start organizing that beforehand.

 Post the pandemic, customers will be more inclined towards businesses that give them a more tailored experience. If a part of your business can include any form of customization, that personal touch will be really appreciated, customers will be seeking prompt customer and delivery services.

 Businesses having an online presence and being user friendly has become more important than ever. For instance, restaurant owners may want to spend more time and money on their delivery menu. Even if you already run an online business, keep improving on that, as online shopping is going to exponentially increase even more.

 It’s also very important to remember that you are not going through this alone. Most businesses or individuals would be in the same boat as you. Partner up with other businesses that may be from another field, influencers or some sort of collaboration. Collaborations give customers a chance to receive a more unique end product or something exciting or a better deal. That way, both parties benefit reaching a larger audience.

 Lastly, don’t lose hope and remain positive! Remember why you started it in the first place, keep working hard and do not stop believing in yourself. Reach out to your support system to if you need any assistance in your business or just need emotional support. We are all in this together! 

About the Author

Priti Mandhana is the founder of The Jewel Factor, an online e-commerce brand. It was launched with the idea to provide customers with a wide range of jewellery, befitting for all occasions. 

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