News & Events

ICICI Lombard Study Reveals 'Buddycations' — India's New Holiday Mantra

Dosti ki hai toh nibhani padegi’ –a famous dialogue from a classic Bollywood movie. Sounds too cheesy? Absolutely not says, ICICI Lombard. A recent study commissioned by the leading private non-life insurer on the occasion of World Tourism Day reveals that Indians prefer to take vacations with their buddies (aka “Buddycation”) and make compromises individually in order to fulfill promises of the whole group.

Below are a few interesting highlights to give you a glimpse of the findings from the survey.


  • 86% of Indians are likely to enjoy a vacation with their buddies over their family and 49% of respondents chose close friends and work colleagues as ‘ideal travel companions’
  • 72% of respondents perceive vacation as a way to create memorable moments and spending quality time with buddies while only 23% think of a vacation as an escape from routine life
  • 2 out of 5 respondents admitted that they have skipped a site/location because their friend wanted to go somewhere else while 42% admitted that they have always skipped their preferred activity in favor of their friend’s choice
  • In case of conflict, 41% agreed to compromise in favor of their friend’s choices.

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