INNISFREE presented its latest innovations and cult favorites in an all-new packaging; Green Tea Hyaluronic Green Tea Seed Serum, Vitamin C Green Tea Enzyme Brightening Serum, No Sebum Mineral Powder and much more at the one-of-a-kind carnival! 

The beauty fest at Nykaaland featured an INNISFREE booth, that extended exclusive experiences and activities such as claw machine and Plinko game; to win exciting beauty prizes, product try-ons; to try latest beauty products, expert consultations; to get personalized recommendations from experienced beauty professionals and photo booth to capture memories. Nykaaland was not just about beauty; it also offered an array of entertainment experiences.

The meticulously planned two-day festival endeavored to push the boundaries of imagination and offered an unconventional experience of these domains, at a grandeur and scale that had never been witnessed in the country before.  

Envisioned as an unparalleled experience, Nykaaland guaranteed an unforgettable weekend, featuring captivating encounters with renowned brands and influential figures from the realms of beauty and fashion. The first edition of the festival, which was co-produced and promoted by BookMyShow Live, the live entertainment experiential division of BookMyShow, was hosted in Mumbai, on 4th-5th November 2023 at the Royal Western India Turf Club, Mahalaxmi Racecourse.

INNISFREE promotes healthy skin to its customers by developing cosmetics made using high-efficacy natural ingredients sourced from the pristine Jeju Island. It also has been dedicated to making a meaningful change for customers and society by engaging in eco-friendly activities that practice sustainable values with the aim of protecting the beauty of nature and giving back to it. The brand also shares its environmental-friendly values and philosophy and initiates a wide variety of activities to make the practice much easier.

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