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ITC Ltd.’s Sunfeast and Big Basket join hands

Pledge to run together for ‘Sunfeast India Run As One’

ITC’s Sunfeast, one of the most liked consumer biscuits brand and Big Basket, India’s largest online grocery delivery service with the largest fleet on the Indian streets, have collaborated for Sunfeast India Run As One. This first-of-its-kind, citizen-led participatory initiative, dedicated in support of those distressed since the nationwide lockdown due to the pandemic, commenced on India’s 74th Independence Day, 15th August 2020. Be it through walk, run, jog or cover kilometres on a wheelchair, the goal is to cover the total distance between Kashmir to Kanyakumari 74 times. Big Basket’s energetic delivery executives/ partners have collectively pledged 7.7 million steps towards the cause and will be covered over a period of 3/4 weeks.

Established on the pillars of community wellness to drive a large scale societal impact, Sunfeast India Run As One endeavours to raise funds for the vulnerable sections of society. Leveraging the strength and spirit of ITC Ltd.’s enormous human capital, network partners, external stakeholders and invaluable retailers has helped the brand to champion/ advocate the cause effectively.  The company has effectively engaged its massive on-ground sales force who is one of the most active teams to join the cause by pledging 10.5 million steps to the larger cause.

 Registrations are open till 11th September 2020. For more information and to register, visit www.sunfeastindiarunasone.procam.in

 About ITC Foods: A Division of ITC Limited

ITC’s branded packaged foods business is one of the fastest growing foods businesses and the third largest foods company in India, driven by the market standing and consumer franchise of its popular brands – Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman, Fabelle, Sunbean and GumOn. The Foods business is today represented in multiple categories in the market – Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and the newly introduced Juices & Beverages.

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