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Jennifer Lopez, Alex Rodriguez, Malaika Arora and Zumba(R) Fitness LLC invest in Indian yoga and wellness brand SARVA

Jennifer Lopez, Alex Rodriguez, Malaika Arora and Zumba® Fitness LLC invest in Indian yoga and wellness brand SARVA

 In a first-of-its-kind move, global pop icon Jennifer Lopez, American baseball legend Alex Rodriguez, Bollywood diva Malaika Arora, and Zumba®, the largest branded fitness program in the world, have come together to invest in an Indian yoga and wellness start-up, SARVA. They join an illustrious list of global investors in a recently concluded Friends & family round to make SARVA one of the most promising endeavors in the world. The curated list of people who make up this stellar roster are personalities like David Giampaolo (Chairman of the company and Chief Executive Pi Capital), Mark Mastrov (Founder, 24 Hour Fitness Worldwide, Inc.), Bill Roedy (Former Chairman & CEO, MTV Networks Int’l), among many others.

SARVA was born as a brainchild of a yogi turned entrepreneur, Sarvesh Shashi, when he was just 23. SARVA’s mission is to build a global community of physically, mentally and emotionally fit individuals, achieved through yoga, mindfulness, movement and beyond, and to provide for the same through state-of-the-art brick and mortar studios, accessible and interactive technology, and lifestyle products.

SARVA currently has 91 studios across India, clustering Mumbai, Delhi, and Bengaluru. Its next cluster will include the other metros of the country. In a bid to create its international footprint, over the next few years, it will continue to evaluate market opportunities in USA, UK, and Middle East once it has penetrated the already existing very large Indian market.

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