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BeautyCampaignInitiative

KAYA initiates ‘ #NoMakeUpDiwali ‘; a celebration of ‘self-skin care’ this festive season

Kaya marks the beginning of festivities with an initiative of ‘No Makeup Diwali’ by further extending the narrative of ‘Beautiful is You’ as part of the re-branding. Kaya, India’s leading skincare & the largest dermatologist network enabled brand has recently unveiled a new identity, symbolic of a strategic realignment with its ever growing young consumer base. ‘ NoMakeUpDiwali’ reflects the “skinminimalism” lifestyle of the new age multitasking busy consumer.

 Kaya has deployed a micro-influencer campaign with beauty voices and consumers to create various pieces of content that showcases the ease of being “skin ready” always. The idea is reflective of Kaya’s deep belief in crafting great skin and gifting you that gorgeous festive glow.

 #NoMakeUpDiwali translates into such fab skin that it will really enhance your make up and jewellery and everything else to its best beautiful

Because, Kaya – Beautiful is You

The new Gen Z focused ‘No Makeup Diwali, reaffirms Kaya’a authority in the industry; and represents a shift that will boost Kaya to reach yet another pinnacle for building a holistic skin and haircare destination of the future.”

This Diwali, Kaya emphasizes upon  #NoMakeUpDiwali by offering best in class of customized services (600+) and products (60+) that is backed by 100+ in-house Dermat’s to achieve a healthy skin. Glowing skin, even toned complexion and voluminous hair is everything that one seek for the festivities. Kaya’s team of skilled experts and advanced technology will help be festive ready so that one can even choose to step out without makeup.

Kaya advances its commitment towards ever evolving and enabling everyone to find their own beautiful. Punctuated by the brand’s new purpose fuelled mantra, “Beautiful is You”, Kaya will continue to bring alleviated personalization to help consumers discover products and services that are right for their unique selves. Beautiful is you is a choice to help you define and achieve your own best beautiful.

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