Day 4
boAt & Designer Masaba Gupta Join Hands
boAt launches a limited edition of headphones designed for the millennial at Lakmé Fashion Week 2020 and teamed up with Designer Masaba and unveiled a line of colorful headphone designs that will thrill the millennial consumer. The creative combination o boAt ×Masaba for the uber-cool vibrant designs for the headphones brings not only great music to the enthusiasts but some many happy memories of days gone by.
70s was the era of flower power and boAt brings the nostalgia of the Disco Divana era of the ’70s to the millennial 2020s, the vintage patterns will take the consumer on a retro trip. Masaba gave the tribal print a rustic shade card that will revive old memories by adding a creative touch to the Aztec pattern.There were once again memories that were brought to the forefront in the starry patterns that came in monochromatic colors of black and white. Dreaming up an element of Jamaican rhythm, Masaba added stars to the vividly colored palette for additional excitement.
Masaba Gupta will be back at Lakmé Fashion Week next year with boAt to showcase her fashion collection inspired by this collaboration.
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Masaba Gupta
“I am very excited to be collaborating with a brand that is always willing to push the bar & do something young, fun & new. And I think lending House of Masaba’s aesthetics to boAt’s s headphones, which are again superior products will invite a new consumer and excite the existing ones with cool, fresh & quirky products. Lakme Fashion Week & I have a long-standing association, it is where I made my debut & I think that it is a platform that has consistently brought some amazing talent to the forefront &showing at Fashion Week after so long will be really exciting & great fun! And I am sure also a little challenging in these unprecedented times that we live in. I think this is a perfect collaboration because I love music; I am looking forward to this.”
Aman Gupta, Co-Founder, boAt Lifestyle
“Lakmé Fashion Week is the Mecca of fashion in India and as a lifestyle brand it becomes an ideal platform for us to partner and showcases our authority when it comes to stylish consumer electronic products. This season is extra special to us as we are commencing our partnership with Masaba. She understands boAt’s design philosophy and the same is displayed in the limited edition ‘boAt X Masaba’ collection.”
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