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LIVA Miss Diva 2021 Goes Digital

Miss Diva announced the launch of its 9th edition in association with LIVA. Everything around us has changed our definition of normal. But LIVA Miss Diva 2021, co-powered by MX TakaTak, will share the same levels of enthusiasm and excitement to find the next beauty queen in a dynamic new format. That will leverage on digital media. India has won the prestigious title of Miss Universe more than once, with the recent win of Adline Castelino. Who won the coveted title of LIVA Miss Diva 2020 that added India back on the global map of Miss Universe 2020 as the 3rd Runner Up.

Through the journey that began in the year 2013, Miss Diva continues to unmask the talented young Indian women through its coveted pageant. The crown is not just the most valued glory for young ladies. But also a platform that leads these women to manifest themselves into true icons of the future. And realize their dream of representing India before the world.


Miss Diva in its 9th edition, brings the opportunity to apply for the auditions from the comfort of your home. Powered by a dynamic new format, LIVA Miss Diva 2021 will continue its tradition to find that one girl who will revolutionize the definition of beautiful, confident, dynamic. And vivacious with an aim to extend whole-hearted support to the new generation women. Who have the potential to lead and represent the country in the future.

Commenced on 11th June, the pageant announced a nationwide hunt to select representatives from across the country. Where aspirant divas can participate to transform their dreams to reality. The selection process of these finalists entails an online registration process inviting specific audition task submissions on India’s leading short video platform – MX TakaTak

Thereafter, the shortlisted 20 finalists will undergo rigorous training and grooming in Mumbai. To compete for the coveted crown at the Grand Finale in the month of October 2021.

Transwomen are also invited to participate to redefine beauty.

The winner of LIVA Miss Diva 2021 will represent India at the esteemed global platform Miss Universe 2021 and LIVA Miss Diva Supranational 2021 will represent the country at the Miss Supranational 2021. It’s time to make India proud again.

LIVA, a fluid fabric brand, is the title sponsor for LIVA Miss Diva 2021 for the second consecutive year.

With its vision of empowering the incredibly talented & relentless generation of digital enthusiasts to create engaging short videos that will propel content consumption in India, MX TakaTak is the entry gateway for these participants to audition for the pageant.

The Grand Finale will air on MTV, one of India’s popular Youth Channels.


Miss Universe 2020 – 3rd Runner – up – Adline Castelino

“My crowning moment was extremely emotional, and I feel overwhelmed to think of passing it on to the next Miss Diva Universe. However, I’m also excited about witnessing the entire course of choosing the face of the country, this time from a different outlook and I wish all the luck to the girls aspiring to be LIVA Miss Diva 2021. I’d only like them to know that it’s going to be a worthwhile phase regardless of victory or defeat.”

Rajnikant Sabnavis, Chief Marketing Officer, Pulp & Fibre business, Aditya Birla Group

“We are very excited to join hands with Miss Diva for the second consecutive year. Liva encourages women to be uninhibited and unrestrained, so does our fabric. Miss Diva, like LIVA, is a platform that allows women of today to live their dreams, unrestrained and we are happy to partner them.”

Janhavi Parikh – Business Head, MX TakaTak

 “We are delighted to associate with Miss Diva and drive synergies that leverage the power of digital media. MX TakaTak’s wide and diverse user base will help unearth talent from different corners of the country. Sharing the vision of creating an inclusive environment, we strongly believe that alongside accessing budding talent, short videos can add a new dimension to beauty pageants that focus on various facets of the participant’s life.”

The participation criteria for any applicant includes:

Height: 5’4″ & above

Age: Between 18 -27 years (27 till 31st December 2021)

Marital Status: Single, Unmarried and Not Engaged

Indian Passport Holder

OCI Card Holders & NRIs allowed to compete for the runner up position

Transwomen allowed to participate

To register, log on

About Miss Diva:

Miss Diva is a host to the most sought-after glamorous beauty pageants in the country that turns dreams into reality. It is a property with a mass appeal as millions worldwide gear up to watch India’s next representative at the global platform. It is the search for the perfect woman with beauty, poise, elegance. And intelligence to represent India at Miss Universe and Miss Supranational. It is a platform that has won many accolades for the country on the international arena and past winners. Such as Sushmita Sen, Lara Dutta, Asha Bhat and Srinidhi Shetty, who have made India proud in international circles.

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