A Virtual Selling Experience Shot Inside Madison Square Garden
Louis Vuitton unveils LVxNBA, the House’s first menswear capsule collection with the National Basketball Association (NBA) with creations by Virgil Abloh, Men’s Artistic Director of Louis Vuitton, launching November 20. As part of the House’s ongoing relationship with the NBA, Louis Vuitton has partnered with Madison Square Garden (MSG) to present a virtual selling experience filmed inside of the iconic arena. Developed exclusively for online access, the LVxNBA digital debut at MSG is open to the public via a link on the Louis Vuitton homepage, lvnba.louisvuitton.com
The Madison Square Garden Virtual Selling Experience
Louis Vuitton and MSG created the unique combination of sport, style and technology by utilizing drone footage of the actual clothing, shoes and accessories on display inside the historic arena. To mark the occasion, MSG appears as never before: Louis Vuitton’s emblem holds center court and glows in a luminous spectrum alongside the NBA’s famous silhouette logo. Guests discover the collection inside this sensational environment by navigating around the capsule presentation using their computers or personal devices. The virtual selling experience even facilitates viewing the individual pieces up-close in full detail. For purchases, guests can follow a link to submit purchases online.
The LVxNBA Capsule Collection
Intertwining French craftsmanship with American sports, Virgil Abloh created LVxNBA, a limited clothing and accessories line uniting the emblems of the two institutions. The collection adapts the Men’s Artistic Director’s codes with the iconography of the basketball universe and honors the values of relatability and inclusion key to his vision at Louis Vuitton. Three definitive expressions of style for every NBA player are represented: travel, game arrivals, and press conferences. Travel is embodied in looks such as a grey cashmere tracksuit adorned with graphics informed by the lines of a basketball. Game arrivals manifest in a variety of pieces including a blue hooded leather jacket and a Keepall featuring a netted side detail evoking a basketball hoop, while press conference looks are articulated in suits and a dress shirt.
Louis Vuitton Trophy Travel Case
Commencing in 2020, The House’s partnership with the NBA includes the creation of the bespoke Louis Vuitton Trophy Travel Case for the world-renowned Larry O’Brien Trophy. Presented for the first time to the 2020 NBA Champion Los Angeles Lakers, the trophy was hand-crafted in Louis Vuitton’s historic Asnières workshop outside of Paris, France. Since Louis Vuitton’s founding in 1854, the personalization of its products has been an integral part of its DNA and traditional know-how. The Trophy Travel Case showcases this unparalleled level of customization, harboring the iconic « V », symbolizing « Victory Travels in Louis Vuitton », in white with blue and red details.
About Louis Vuitton
Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewelry and fragrance. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship.
