Luminox ties up with the Indian Army as the official Time Keeper for their mission to the Himalayas
Indian Army wear Luminox watches during the Himalayan Heights Motorcycle Expedition
Luminox, the iconic adventure sports watch brand from Switzerland associated with the Indian Army on an expedition filled with chills and thrills that saw participation from 11 daredevils including 6 Indian Army personnel from the Army Service Corps. Luminox partnered with the India Army in the capacity of ‘Time Partner’, where the expedition had to cover the famed Karakoram Pass, which has not been explored before by any biker in the world. The 14-day expedition also celebrated the 20th year of Kargil Vijay Divas.
On the association, Arun D’silva, India Brand Manager, Luminox said,” Luminox characteristics define individuals who take the road less traveled, be it adventure or a mission that requires one to perform in peak conditions. The Himalayan Expedition served as an apt platform to showcase our products that are built for places such as these when it becomes part of your journey and a partner one can rely on. Our products became an integral part of this expedition that complemented
He further added, “The magnificent 11 who took part in this once in a lifetime expedition were put through rigorous training sessions to prepare them for the ride of their lives as the terrain they were about to explore is untouched by any biker in the world as it is one of the most difficult passes to navigate. This sits very well with brand Luminox’s ethos to manufacture products that are made to observe challenging conditions and become an extension of individuals who set out on adventures such as this.
The brand has designed and developed high-performance watches for armed forces such as the U.S. Navy SEALs, which has put Luminox on the world map. Luminox went on to design a special series for the U.S. Air Force as well and thereafter, continued to create many such landmarks in the years that followed. The brand is present in over 70 countries where it has attained cult status among professionals in the military, law enforcement and motor sports arena as well as among adventures sports aficionados across the globe.
