News & Events

Media Moments wins integrated communication mandate for Parfait, the global size-inclusive lingerie brand

Media Moments will manage digital and media communications for Parfait

 Media Moments, a leading marketing communication consultancy that delivers integrated communications services to some of the best Indian and global companies, today announced the appointment as the communication partner for Parfait, the global size-inclusive lingerie brand. This is Media Moments second stint with the brand. Agency also partnered with the brand during its launch in 2018.

Headquartered in Los Angeles, United States Parfait is a global size inclusive lingerie brand that serves women across 20 plus countries through its 700 stores and online stores Worldwide. The brand made its debut in India in 2018 that was planned and conceptualised by Media Moments

On association with Media Moments Akhil Srivastava Managing Director at Parfait said “We plan to scale Parfait as a leading lingerie brand that is dedicated to helping women find the perfect fit with our expansive range of sizes.  As a brand, we advocate a customer’s first fundamentals and are passionate about delivering enhanced shopping experience to Indian women.   We found a similar passion in Media Moments who perfectly understood this need. Their in-depth knowledge of the e-commerce domain, customer understanding and expertise in new age marketing makes them perfect partners.

 Sandeep Sreekumar Managing Director, Media Moments, said “We are delighted to win this impressive mandate. The lingerie industry is gaining momentum in India and Parfait is placed in a very interesting category.  In Parfait, we have found a perfect partner who also aims to break the mould with its unique approach and understands the power of integrated marketing. We are confident our unique digital offering based on brand vision will delightfully engage and encourage India women to enjoy a closer relationship with the brand.”

Talking about the expansion plan of the Media Moments Preeti Pandey Head Business and Strategy at Media Moments said “

We are delighted to partner with Parfait once again. With this win, Media Moments has added another marquee brand to its growing portfolio of brands in the North.  As communications become more integrated, we are confident Media Moments will be at the forefront of servicing both brands and their customers to connect better and enjoy stronger relationships.  We are confident our strategic approach will definitely help drive a lot of meaning full visibility for the brand.  We look forward to working together in amplifying the brand’s story to the next level.

Over the last 10 years, the agency has built a very strong expertise in integrated marketing. The portfolio already includes has a host of premium/ luxury brands in lifestyle/ FMCG/fashion/automobile/healthcare and start-up segment. Media Moments believes that a deep understanding of how to create and execute a hybrid communication plan on both offline and online that encompasses Creative/Social/PR /Digital/Offline media channels equips them to be a valued partner. They have successfully counselled brands like Aditya Birla Group, Myntra, VLCC, Max Fashion, Reliance Trends, One Plus, Blackberrys Menswear W for Women, LOccitane , TCL.

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