Online make-up brand MyGlamm comes on board as the official Make-up Partner for India’s favourite reality show ‘BIGG BOSS’ as it returns for a thrilling new season on COLORS with the theme ‘Game badlega, kyunki BIGG BOSS ab khud khelega’. As India’s largest direct-to-consumer make-up brand, MyGlamm embraces the philosophy of building a community with its users, engaging with them, and eventually creating products with their insight. MyGlamm’s association with COLORS’ ‘BIGG BOSS Season 16’ is the right step in that direction, tapping into the entertainment-loving audience present in multiple markets cutting across geo-social cross-sections.
MyGlamm is all set to accentuate the glam quotient on the show this season with a dedicated space in the COLORS BIGG BOSS house called the MyGlamm Zone, where you will see the contestants work on their glam game, get ready for the weekend episodes, and perform fun tasks and activities. This zone will also see Bollywood celebrities visit the ‘BIGG BOSS’ house over the weekends and on special occasions. MyGlamm uses a combination of technology, content, and social media to allow consumers to not only discover its products, but also create a rich, personalized content and tutorial-fueled post-purchase experiences through its app.
Commenting on the association, Sukhleen Aneja, CEO, Beauty and FMCG brands, The Good Glamm Group, shared, “We are thrilled to be the Make-up Partner of BIGG BOSS Season 16! With this collaboration, we aim to strengthen our endeavour to democratise beauty at a whole new level. This association allows us to penetrate the tier 2 and 3 and below cities and leverage the immense reach and traction across consumer segments provided by BIGG BOSS.”
Pavithra KR, Revenue Head – COLORS, Viacom18, says, “Every year we innovate to provide more value to brands who partner with us on Bigg Boss. While this association provides MyGlamm with an audience reach unparalleled in television, the programmatic integration of the MyGlamm Zone takes brand-consumer engagement to a whole new level, delivering on the brand’s need of both performance and perception.”
Furthermore, viewers can vote for their favorite contestants and the contestant with the most votes will earn the title of ‘MyGlamm Face of the Season’. Voting can be done by downloading the MyGlamm app on their devices.
‘BIGG BOSS Season 16’ premiers on 1st October 2022 at 09:30 PM and thereafter air every Monday to Friday at 10:00 PM and Saturday – Sunday at 09:30 PM only on COLORS.Stay tuned as matters get more entertaining and glamorous in the ‘BIGG BOSS’ house this season!
