Sold 1 million tickets every day for seven consecutive days for the first time ever, with five star-studded blockbuster films contributing to this resounding success

 India celebrated the festive season this year with Pongal, Makar Sankranti and Lohri coming together by going to the cinemas and catching the latest star-studded blockbuster movies this month. Creating a record-breaking landmark moment in the history of BookMyShow, India’s leading entertainment destination, movie goers bought 2.1 million tickets for a single day on January 12^th, 2020, the highest ever on BookMyShow. The platform had a dream run crossing one million tickets sold each day, starting January 10^th, for the last seven consecutive days until January 16^th, hitting a new record.

Theatres were packed with cinema lovers, showcasing movies such as the Maratha battlefield drama of Ajay Devgn’s Tanhaji, Deepika Padukone starrer Chhapaak, an intimate film that touches a very socially relevant theme, superstar Rajnikant’s Darbar (Tamil, Telugu, Hindi), Allu Arjun and Pooja Hegde’s Telegu action drama Ala Vaikunthapurramloo and Mahesh Babu starrer Sarileru Neekevaaru (Telugu).

A first, the clash between biggies in Hindi cinema together with blockbusters from the industry in the South, contributed to this landmark achievement, with tickets to these films bought across more than 8,000 screens. Audiences across age groups and languages caught their most favourite films over this festive period with the top 10 Indian cities of Hyderabad, Mumbai, Bengaluru, Chennai, Pune, NCR, Vishakhapatnam, Kolkata, Coimbatore and Kochi contributing to maximum footfalls, respectively. Hindi, Telugu and Tamil were amongst the top performing languages contributing to this stellar record.

“Vriksh the theatre” brings Thespis 4- the fourth edition of the National Micro Drama Festival for all theatre enthusiasts. It’s scheduled to be held on 12th April at Kamani Auditorium, New Delhi. Thirty plays are scheduled on a single day and awards are offered for 10 categories like Best Production, The script, Direction, Actor, Actress, Technician, etc..

The National Micro Drama Festival by Vriksh the Theatre goes by the name Thespis. In this annual event, a string of micro dramas from multiple languages is staged in the national capital. The festival gets its name ‘Thespis’ after a 6th-Century BC actor who is believed to be the first person to have appeared in a play

Entries are open right now and any group can apply if the duration of play is for a maximum time limit of 10 minutes. Entries will be closed on 20th February 2020. This celebration of abundance has bagged Best of India Records for the last three consecutive years. Due to its unique nature, questions related to this festival have found a way into competitive examinations for bank recruitments and Civil Service prelims preliminary.

Details of the festival can be accessed at http://www.vrikshthetheatre.in/thespis.html

KURKURE ADDS ‘CHATPATAPAN’

 TO BIGG BOSS SEASON 13 

 Kurkure, delighted its fans by adding some ‘Chatpatapan’ to the country’s  non-fiction show, Bigg Boss!

Staying true to the brand’s essence, the housemates were divided into teams for the unique ‘Kurkure Vigyapan Mein Chatpatapan’ Task, wherein they were asked to try their hands at creating their own Kurkure advertisements while bringing alive the brand’s off-beat and one-of-a-kind positioning, ‘Khayaal Toh Chatpata Hai’. The brand has always aimed to add ‘quirky masti’ into the everyday lives of its consumers through its wide array of delicious product offerings and zany advertising, making this task the perfect means to add the ‘Kurkure twist’ to Bigg Boss.

The two teams – Team Kurkure Solid Masti and Team Kurkure Masala Munch – were led by Shehnaz and Mahira, who donned the roles of the entertaining ‘Ms. Kurkure’ for each of their team’s advertisements, perfectly in line with their highly-entertaining and dhamaakedaar personalities.

Both teams – Team Kurkure Solid Masti including Mahira, Paras, Vishal, and Madhurima, and Team Kurkure Masala Munch including Shehnaz, Siddharth, Rashmi and Asim – were given an hour’s time to come up with creative and fun advertisements.

On the basis of a number of parameters including a chatpata twist in the ad script and effective usage of the brand tagline and props, Team Kurkure Solid Masti aced the challenge and were rewarded with an exclusive chance to raid the Bigg Boss Supermarket for 2 minutes and pick-up a total of 10 items.

While the entire nation has already been hooked to the blockbuster show for the masala it brings to the screen, the Kurkure task has surely taken the spice and fun in the house up by several notches!