Pernia’s Pop-Up Shop x Mind Her Biz
A Panel Discussion on Collaboration Ethics

Mind Her Biz, a global community for women business is collaborating with India’s leading fashion house- Pernia’s Pop-Up Shop for a special networking and shopping event. Guest speakers Yatin Thakur and Surbhi Sethi will be on the discussion panel to talk about the bane and boon of collaboration in the business world at Pernia’s Pop-Up Studio, Chattarpur on the 5th of July, Friday.

The latest collection of the most-coveted designers will be showcased at the store at The Dhan Mill Compound, Chattarpur. Shop an eclectic mix of occasion wear, couture creations, part wear along with handpicked accessory styles and jewelry selection- all under one roof. Pernia’s Pop-Up Shop is dedicating the event to strong independent women who are style-savvy. So, join us for an insightful view of collaboration ethics and indulge in a luxurious shopping time with your fashionista squad.

Shoppers interested in the panel discussion can pre-register.
What: Pernia’s Pop-Up Shop x Mind Her Biz – A Panel Discussion on Collaboration Ethics
When: 5th July, Friday
Where: Pernia’s Pop-Up Studio, The Dhan Mill Compound, Chattarpur
Time: 10 am – 8 pm (Panel discussion: 2 pm -5 pm)
Entry: Rs 950 + taxes
Log: https://www.townscript.com/e/collaboration-ethics-041233

The announcement of World’s biggest Ramleela was made at the Constitution Club, New Delhi recently. The commencement of Ramleela will be on 28^th September 2019 at  Lal Quila Maidan, New Delhi. Present in the event was actor Vindu Dara Singh, actress Amita Nanga, and Actor-Singer Shankar Sahni along with President of LuvKush Ramleela, Ashok Agarwal and secretary Arjun Kumar.

 Vindu Dara Singh will be playing the role of Hanuman and actress Amita Nangia will be portraying Anansuya this year. Shankar Sahni will also play a prominent role in the script which will be revealed later.

Helo Marks First Year in India with Over 50 Million Monthly Active Users and Launch of Inaugural Creator Summit

 In celebration of its first 365 days in India, Helo, India’s leading social media platform, today revealed that its diverse user base has grown to over 50 million monthly active users as it hosted its inaugural Helo Creator Summit, bringing together over 500 content creators from various parts of India, representing true cultural diversity and multiple dialects.

Achieving Phenomenal Growth as a Category Leader

Backed by strong national and regional content partnerships and campaigns across various content verticals, Helo’s monthly active user base has grown by 100% from 25 million in December to 50 million in June 2019. With its easy-to-use interface and diverse array of content available in 14 Indian languages, Helo crossed more than 1 million downloads within the first month of its launch in India. Bridging the information gap for users in Tier-2, 3 and beyond markets, Helo has partnered with more than 500 leading media houses across languages to offer verified sources of information.

Connecting Global Desis

In response to increased demand from ‘Global Desis’ to connect back to their local communities, Helo was made available in 13 more countries with Indian diaspora – USA, Canada, Singapore, Malaysia, Saudi Arabia, UAE, Oman, Kuwait, Qatar, Nepal, Sri Lanka, South Africa, and Bangladesh.

Engaging Users with Localised Campaigns and Content

Helo offers user-generated content in the form of trending news, jokes, memes, wishes, quotes, shayari and entertainment. Each campaign that has been curated on the platform was designed to encourage users to create and consume engaging content in any of the 14 Indian languages available on the platform. In the past year, some of Helo’s most successful campaigns include:

• #HeloSuperstar- First category-centric content creation campaign garnered 10 billion impressions.
• #HeloFunnyKing – Campaign focussed on showcasing the side of creators. This campaign garnered 1.5 billion views
• #HeloFoodFever – Centered around users who have the talent of creating food art. #HeloFoodFever witnessed 795 million views

Since June 2018, Helo reveals that it has seen some interesting trends based on user behavior on the app, such as:

• Most content on the app is posted between 9:00 PM and 10:00 PM
• Sunday is the day of the week that sees the highest engagement among Helo users
• Mother’s Day saw the most number of posts in one day with more than 900,000 posts
• Marathis and Bengalis love emotional content while entertainment tops the chart for Tamilians

“The response to Helo over the past year has exceeded our expectations. 85% original user-generated content posted on our platform serves as a testament that we are widely recognised by India’s regional language communities as a key platform that empowers them to create, share and discover content in their preferred language,” said Shyamanga Barooah, Content Operations Head, Helo. “In celebration of our first anniversary, we are launching our inaugural Creator Summit to empower our creator community to drive more qualitative creator engagement on the app. With affordable smartphones and low-cost internet data reaching more first-time internet users than ever before, we aim to continue with our mission of connecting the unconnected. We are looking forward to having more than 100 million monthly active users by the end of 2019.”

Helo’s machine learning-powered visual platform is specifically designed for Indian smartphone users. Available in 14 Indian languages, Helo enables users to create quality content with easy-to-use tools. Some of the most famous celebrities on the app include Sunny Leone, Hansika Motwani, Shriya Saran, and Neha Kakkar.

Six New Gen Next Designers to debut at Lakmé Fashion Week Winter/Festive 2019

  Lakmé Fashion Week, India’s fashion platform announces the 28^th batch of Gen Next designers. The six selected designers will be presenting their creations at the upcoming Winter/Festive ’19 edition.

The program received over 400 applications from across the country.  Of these, six talented designers were handpicked by the prestigious LFW Advisory Board. The decision makers were the crème de la crème of the Indian Fashion Industry.

The Gen Next Designer Programme at Lakmé Fashion Week, which is known for having introduced some of the industry’s most renowned designers like Rahul Mishra, Nachiket Barve, Masaba Gupta, Kallol Dutta and Aneeth Arora, among others, is now set to groom their newest batch of designers.

Announcing this batch of Gen Next designers, Ashwath Swaminathan, Head of Innovations, Lakmé said “Gen next is a platform which supports fresh talent and their innovative approach towards fashion. This season is more special as we have received a large number of entries not just from Mumbai and New Delhi but also from other parts of the country. Gen next is the future of fashion and we look forward to seeing the creative collections of the winners on the runway this Winter/ Festive 2019”

Talking about the Gen Next programme Jaspreet Chandok, Vice President and Head of Fashion, IMG Reliance said, “We believe that Gen Next is the most premier designer discovery program in the country. We are always on the lookout for fresh talent with a flair for innovation. We have had some exceptional talent come to the forefront and are excited to see what these young designers bring to the ramp.”

28^th Batch of Gen Next designers:

Information on the designer and the collection:
Name: Sahib Bhatia
Age: 28 years
City: New Delhi
Sahib has honors in management from the University of Manchester. He has worked as an assistant designer with Rina Dhaka.
His collection uses surface development techniques with cotton and wool blends and is based on rotating the inner wheel of thoughts. The range is inspired by textures and pushes the envelope of darkness without feeling basic.
Anatomy by Gaurav
Information on the designer and the collection:
Name: Gaurav
Age: 30 years
City: Ghazipur
A design graduate from NIFT, Kolkata, Gaurav has worked as an assistant designer with Gaurav Gupta, Ekru by Ekta and Ruchira and Mandira Wirk. He has been a senior designer at SOLTEE by Sulakshana Monga. He also teaches at Pearl Academy.
His collection is inspired by the shape, texture and feel of a banana leaf. The range follows creative direction in the form of dynamic curves in the form of soft, bold, flowy silhouettes and intricate drape detailing.
He has used handwoven khadi and techniques of draping, layering and boning across the collection.
Information on the designer and the collection:
Name: Ankita Srivastava
Age: 30 years
City: New Delhi
Ankita is a textile design graduate from NIFT, New Delhi. She has also studied at the University of Leeds, United Kingdom.
She has worked as a freelance textile designer with Aneeth Arora of Pero and Nalli Silk Sarees.
Her collection is designed for all the diverse women who believe and love themselves and are not afraid to show their strengths as well as their vulnerabilities. The collection boasts of prints inspired by Matisse hand drawings and uses paper cut techniques.
Little Things Studio by Ankita Srivastava
Noié Noéi by Akanksha Aggarwal
Information on the designer and the collection:
Name: Akanksha Aggarwal
Age: 29 years
City: New Delhi
Akanksha is a graduate from Parsons- The New School of Design, New York. She has worked as a CAD print designer with Lisa International Eminent Sportswear and as an assistant designer with Rebecca Minkoff
The premier collection epitomizes self-empowering women of the latter day. The pieces display eccentric volumes, edgy silhouettes, dreamy details and conscious fabrications created with a zero-waste approach. Noié Noéi A/W 2019 represents bold textures and relaxed contours. Fabrics like Linen Silk, Linen, Organza, Jute are used in this collection.
Ura Maku by Manjushree Saikia
Information on the designer and the collection:
Name: Manjushree Saikia
Age: 24 years
City: Mumbai
Manjushree has a Bachelor’s in Design from NIFT, Mumbai. She has worked as a freelance designer and stylist and has interned with Arvind Mills in Ahmedabad.
Her collection ‘Down to Reality’ explores timeless silhouettes and impression of handmade textiles, honouring efforts made by the artisans.
Fabrics used are tea dyed, mulberry, eri, muga silk, cotton/organic cotton & chanderi tissue.
ZILZOM by Stanzin Palmo
Information on the designer and the collection:
Name: Stanzin Palmo
Age: 26 years
City: Ladakh
Stanzin is a graduate in design from NIFT, New Delhi. He has an experience of working with Rara Avis by Sonal Verma, Looms of Ladakh and Supreme Overseas.
His collection emphasizes on the design process that focuses on weaves, work of artisans and unexplored techniques of Ladakh. The range is based on a new perspective with a blend of traditional and modern aesthetics.
Fabrics like Pashmina, Ladakhi wool, brocade and cotton are used with techniques like weaving, embroidery, tie resisting dyeing, gathers and graphic print.

(Photo Caption L-R): Nonita Kalra – Editor, Harper’s Bazaar India, Manish Malhotra  – Designer, Ashwath Swaminathan – Head of Innovations, Lakmé , Jaspreet Chandok – Vice President and Head of Fashion, IMG Reliance at Lakmé Fashion Week Winter/Festive 2019 Advisory Board Meeting