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Planet India’s Climate Positive Campaign

Union Minister for Information & Broadcast Anurag Thakur, Climate activist &Actor -Jackie Shroff and UN Ambassador Dia Mirza set the tone for Planet India’s Climate Positive Campaign in New Delhi as India hosted G20 with ‘One Earth-One Family-One Future’

Planet India” brought together various influential figures to celebrate the climate-positive campaign inspired by India’s presidency of the G20. The premiere was attended by a diverse and influential guest list from entertainment, senior government figures, environmental and business leaders. The event featured Planet India Advisory Council member and leading actress and UN ambassador Dia Mirza, along with a special surprise appearance from actor and environmentalist Jackie Shroff, who is the face of Planet India. Having a well-known actor and environmentalist as the campaign’s face can help raise awareness and engage a wider audience. There was an exclusive preview of the “Planet India” film series, which was scheduled to launch on JioCinema and social media on September 8th. This indicates a strategic approach to digital platforms and social media for reaching a broader audience.

Anurag Singh Thakur, Honble Minister for Information and Broadcasting, Youth Affairs and Sports, India

“I’m glad that PlucTV and Studio Silverback have decided to make Planet India, which is a statement to the world of the unity, passion, and dedication among the people of this country — particularly showcasing how the young minds of India are at the forefront of the battle against climate change, and the protection of precious natural resources.” 

Jackie Shroff, Actor

 “There are incredible stories of Indians leading the fight against climate change from the forefront and the world needs to hear about them. Planet India is a way for us to get inspired by these amazing innovators.” 

 Dia Mirza, Actress, UN Ambassador and Member of Planet India Advisory Board

 “I am so inspired and so excited, and this has just been such an honour and privilege to be associated with such an important campaign. Congratulations Planet India — thank you for existing and I’m very sure that many people from all over the world are going to be inspired by your work.”

   Shombi Sharp, UN Resident Coordinator for India

“I want to thank the organisers of Planet India for this incredible opportunity to shine a light on India’s amazing biodiversity, and wealth in youth. These attributes set India apart, and we must celebrate them.” 

  Tamseel Hussein, Founder and CEO, Pluc TV 

“For the past year, the Planet India team has been going to every corner in the country and collecting some of the most amazing visuals of mangroves, lakes, and snow-capped mountains. And tonight, we will open source that footage for everyone in the world to be able to download and tell their own Planet India story.”

Colin Butfield, Executive Director of Studio Silverback

“If we want to change how the world views nature, how the world tackles climate change, how we look after people, we have to change the story, and  we also have to change the way we tell the story. Planet India is our attempt to do that.”

 Jason Knauf, Executive Producer, Planet India

“The world needs to see these inspiring stories of Indian solutions to global challenges.”

 Planet India is a first-of-its-kind powerful visual storytelling campaign celebrating Indias solutions to the climate and nature crisis. In partnership with multi-award-winning filmmakers Studio Silverback, the team behind Sir David Attenboroughs A Life on Our Planet, and Indias leading creator economy platform Pluc.TV, Planet India celebrates and shares stories of how people and communities across India are driving climate and nature innovation. From protecting snow leopards in Himachal Pradesh, to restoring city lakes in Bangladesh, to planting forests in Assam, to bringing clean energy to rural India, these incredible films will tell never before seen stories of Indias response to climate and nature change, and inspire the world. 

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