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Sabyasachi Unveils India’s First Digital Fine Jewelry Boutique

In an exclusive partnership with Tata CLiQ Luxury, the legendary Calcutta atelier brings its signature craftsmanship online.

Heritage Meets Digital Glamour

In a defining moment for India’s luxury landscape, Sabyasachi Calcutta—the country’s most celebrated couture and lifestyle brand—joins forces with Tata CLiQ Luxury, India’s premier luxury lifestyle platform, to launch its first-ever digital fine jewelry boutique. Set to go live on August 21, 2025, the exclusive online destination will offer the largest selection of Sabyasachi Fine Jewelry ever available in the digital space, seamlessly blending artisanal heritage with modern accessibility.

Crafted in 18-carat gold and showcasing the brand’s signature artistry, the collection is a masterclass in timeless elegance. Each piece is embellished with VVS–VS EF color brilliant-cut diamonds, natural pearls, and rare gemstones—hallmarks of Sabyasachi’s uncompromising craftsmanship.

From the Royal Bengal Heritage Gold Collection with its iconic Bengal Tiger insignia to the Royal Bengal Diamond Collection adorned with precious stones and charms, the curation is a love letter to India’s craft legacy. The Royal Bengal Pearl Series celebrates natural, cultured, and South Sea pearls, while the Sunderbans Collection evokes a mythical forest where ancient wisdom meets intricate artistry. Contemporary icons like Tiger Stripe and Shalimar merge 18-carat gold with lacquer highlights, and the Tiger Eye group dazzles with diamond-studded insignia. The boutique spans earrings, pendants, bracelets, and rings—each piece designed for everyday elegance without compromising on grandeur.

Gopal Asthana, CEO of Tata CLiQ Luxury, emphasizes the synergy:

“Sabyasachi is renowned for exquisite craftsmanship and deep-rooted Indian heritage. By bringing their fine jewelry to our platform, we’re not just expanding our portfolio; we’re making an iconic brand accessible to discerning consumers across India, including Tier 2 and Tier 3 cities.”

For Sabyasachi Mukherjee, Founder & Creative Director, the launch is about staying true to the brand’s soul while embracing a new era:

“This collection carries the same integrity, standards, and value we’ve upheld for over two decades. In India, we often talk about price, but less about value. When you offer integrity and excellence, people see the difference.”

Manish Chopra, CEO of Sabyasachi Calcutta LLP, calls it a milestone:

“This digital debut bridges our ateliers with homes across India, offering exceptional quality at thoughtful pricing. It’s an invitation for a new generation to create their own stories with Sabyasachi jewelry.”

The Sabyasachi Digital Boutique on Tata CLiQ Luxury goes live August 21, 2025, marking a new chapter where timeless Indian artistry meets the convenience and reach of luxury e-commerce.

@sabyasachiofficial | @tatacliqluxury
Shop at: luxury.tatacliq.com

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