Samant Chauhan- Day Four

FDCI X Lakmé Fashion Week brought on board India’s lifestyle social commerce platform, Trell, as Official Lifestyle Partner. Besides all shows that will be livestreamed on Trell, for the very first time, a show from the FDCI X Lakmé Fashion Week schedule was exclusively showcased on Trell through a collaboration with designer Samant Chauhan.

Key Elements

* Using cotton and silk weaves by artisans in Bhagalpur, the garments had a luxurious appeal

 * Samant exclusively crafted the mesmerizing prints and embellishments for the ensembles

* Shading , intricate 3D appliqués and foliage embroidery are other key elements

Fashion Story

Fascinated by the work of William Morris even when Samant Chauhan was a student at the National Institute of Fashion Technology, it was his visit to the Victoria and Albert Museum that further influenced his design ideology and inspired him to establish Morris and Co. Like Morris, Samant has tried to restore prestigious, handmade crafts away from machine made textiles.

 The collection “Strawberry Thief”  was inspired by the iconic works of Morris 

 Samant Chauhan 

 “Trell is a very interesting app in that it has a plethora of creators coming up with interesting content. It was a fruitful collaboration as we were able to reach out to newer audiences who are very fashion conscious and aware.”

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