The colourful and sustainable collection titled, “The Master’s Words” paid tribute to the late Satya Paul who passed away earlier this year and also launched the revolutionary Carbon zero TENCEL™ fibers.
Key Elements
* There was a riot of colours and abstract patterns for the men and women’s garments with a vibe of the 70’s and 80’s
* The Collection made from carbon zero TENCEL™, a sustainable yarn that is entirely biodegradable.In addition to having a higher environmental value, the Carbon zero TENCEL™ fibres feature the functional benefits of standard TENCEL™ fibres including gentleness on the skin, long-lasting softness, silky smoothness, enhanced breathability and colour retention. These fibres are certified as CarbonNeutral® and Lenzing’s key initiative towards its goal of reaching net zero carbon emissions by 2050.
FASHION STORY
The show began with the film Search -directed and creatively put together by Rahul Bose. The runway transformed into a theatre where the models got into a bubble of a retro living room – while some were reading, some were dancing whilst some were transported into a trance-like world.Rajesh Pratap Singh, Creative Director of the Satya Paul label kept the ethos of the Satya Paul style with athleisure, some dance tracks, along with trippy memories and contradicted it by the 70’s and 80’s looks of the collection. Rajesh was also inspired by Satya Paul’s love for calligraphy, which appeared on Mr Paul’s walls along with quotes from luminaries like Rumi and Osho, which were very relevant. Rajesh Pratap Singh has always followed sustainability in his own practice, strived to make the brand more contemporary and also worked towards making it more sustainable not only in terms of production but also by using fibres that are sustainable. These practices have made the entire collaboration have a deeper and truer meaning.
Avinash Mane, Commercial Director, South Asia, Lenzing Group
“We are delighted to engage with like-minded partners, Satya Paul and Rajesh Pratap Singh to introduce the first Indian collection made from Carbon zero TENCEL™ fiber, a revolutionary product that offers an all-new level of eco-friendly selection to consumers with a third-party verifiable label. We are pleased to see these fibers being transformed into an impressive line of outfits by Rajesh Pratap Singh. The last couple of years has made it imperative that each one of us need to evaluate the impact our choices have on the environment. The Indian fashion industry too is embracing sustainability and responding to consumer’s ask for greater transparency. At Lenzing, we believe that together we can pave the way to a greener future for the fashion industry, by embracing the opportunity to fulfill consumers’ demand, who have been longing for fashion items that are good for them and the Earth, too.
Rajesh Pratap Singh on his Collection
“This collection is a burst of optimism at a time of global volatility. ‘The Master’s Words’ threads together the past and present in 2021, where we take this journey to the next level by prioritizing sustainable design, as we work with cleaner fabrics that are gentle on the earth. Several of the dresses, trousers, and shirts in this collection are made with Carbon Zero Tencel, a sustainable fiber produced by Lenzing. Entirely biodegradable, it’s only residue is water that regenerates the earth. “
