Second Annual International Pineapple Week

Saturday, June 20 – Saturday, June 27

As the hospitality industry begins to usher in thehighly anticipated return to travel, Preferred Hotels & Resorts– the world’s largest independent hotel brand–is pleased to announce International  Pineapple  Week 2020, running from Saturday, June 20 through SaturdayJune 27 (this year’s official International Pineapple Day). The campaignis set to celebrate independent hotels around the world as they begin to reopen their doors and connect them to a global community of interrupted travelers seeking inspiration for future adventures through the symbolism of the Preferred brand pineapple logo – the universal icon of hospitality.

This year’s International Pineapple Week will feature the brand’s first-ever travel gift card offering, a digital postcard coloring contest, and pineapple-themed social media initiatives, all of which will be displayed on and promoted via social media using #PreferredPineappleWeek.

“There has never been a more appropriate time to celebrate the virtues of travel and its ability to make people better versions of themselves, as well ashighlight the importance of demonstrating genuine hospitality to families, friends, neighbors, and strangers – something that our brand and independent hotels have championed for decades,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts.“The Preferred Hotels & Resorts global network has always represented an unwavering belief in travel – even during the most challenging times, as we have recently witnessed. We are pleased to welcome all audiences to join in the 2020 International Pineapple Week celebrations as a way to become more familiar with the incredible experiences offered across our portfolio as hundreds of our member hotels begin to re-open, while finding inspiration for future travel and reconnecting with loved ones.”

For more information on International Pineapple Week, visit

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