Influencers play a crucial role when it comes to shopping decisions as their reach continues to grow. SHEIN India, a fast-moving fashion brand has recently initiated an Influencer campaign titled ‘Campus Ambassador’ to generate brand awareness, loyalty, and visibility among the consumers. The campaign also aims to target and engage the young college-going enthusiast and provide them an opportunity beyond academics to develop the soft skills of communication, marketing, and networking.
SHEIN India started the Campus Ambassador program in Mumbai with 30 Ambassadors in 15 colleges, slowly widening the horizons to Pune, Delhi, and Bangalore respectively. Currently, they have a workforce of 100 Ambassadors working for the brand for as long as they are students in a college.
The Campus Ambassadors helped SHEIN to promote the sales and discounts within their respective colleges and introduced the brand to them. They were also provided with a special coupon code for their users.
All of these ambassadors, with the help of SHEIN, hosted a party for their buyers, in the first week of December and announced their contribution to the brand.
This campaign was solely executed by the campus ambassadors both online as well as offline. More than 100 parties were executed in 4 cities by Ambassadors targeting a crowd of 2000 attendees and generating at least 800 posts with the pointed hashtag.
SHEIN India will continue to initiate more such innovative ideas and engage influencers for their future endeavors.
