FashionNew Launch


SHEIN, a Leading Fast Online Fashion brand, in just two years of its existence in India, has become India’s favorite and beloved fashion brand name among the millennials.

With its constant marketing efforts and innovative strategies, SHEIN India has built a sparkling milestone of one million family on one of the most prominent social networking platform, Instagram.

To mark this grand celebration and attract young enthusiasts, SHEIN India took to the streets of Mumbai with their SHEIN bus carrying a young and energetic dance troupe, who performed a unique flash mob at various locations of the city. SHEIN bus made its first stop at 12.30pm at Jai Hind College, the flash mob was held at Bandra Bandstand at 5 PM, followed by Carter Road at 6 PM and lastly at Lokhandwala at 7: 30 PM. The SHEIN bus also distributed goodies and giveaways to its audiences during the flash mob.


Celebrating 1 million followers milestone on Instagram on 14th February 2020, SHEIN India was overwhelmed by the turnout at each spot, the scene witnessed an enthusiastic crowd taking pictures of the SHEIN bus and joyfully shaking a leg with the dance troupe. The crowd loved the goodies distributed and joined the celebration with their friends and family. SHEIN has also announced a social media hashtag contest titled #MeetSHEIN moment to encourage its consumers and audience to participate and share a picture of the SHEIN bus and post it on Instagram with #HelloSHEIN.  Lucky winners will get a chance to win shopping vouchers from the brand.


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