Retropoplifestyle

Initiatives & CampaignsLiving

Sirona has launched a new campaign, “Daughter India”

YouTube Link – https://youtu.be/AYQaHy8UeVo

Credits for the film:

Production House : Goodmorning Films

Director : Pavitra Prakash 

Guided By : Shashanka Chaturvedi 

Executive Producers : Shashanka Chaturvedi / Robin DCruz 

Cinematographer : Shashanka Chaturvedi 

Editor : Shashanka Chaturvedi 

Music : Shubhojit Mukherjee 

Producer : Krishna Kanani / Sandip thube 

Line Producer : Moonrise Productions (Delhi )

India is not our Mother. She is our Daughter – Sirona urges for shift in perspective this Independence Day

Sirona, a leading FemTech brand in India – that offers innovative period, intimate and toilet hygiene products and India’s First WhatsApp Period Tracker has launched the “Daughter India” campaign on the occasion of India’s 75th Independence Day.

While every brand wishes to be part of the conversation around major calendar events like India’s Independence Day, it is easy to get lost in a sea of topical conversation. However, Sirona’s Daughter India campaign stands out this year. The campaign urges Indians to make a shift in their perspective – India is Not Our Mother, It’s our Daughter.

While we expect Mother India to nurture, protect and take care of us for life, the equation with daughter India is different. We become protectors, providers, nurturers in our new roles. And maybe a point of view so new will propel change in India, where women will finally feel safe and free. Sirona aspires to reach every woman in India and help them live healthier lives with offerings created to empower every woman to live life on her own terms. The Daughter India platform makes a case for furthering that essential freedom.

The print, video and social media campaign puts forward a thought-provoking appeal to every Indian to change their mindset around the way they see the country, and the difference they can make for her.

Elaborating on the initiative, Anika WadheraHead of Marketing at Sirona said, “Change happens when we change the way we think. Sirona presents a different perspective on Independent India at 75. A new way of looking at our beloved country that can only make it better. It stems from a truth. We tend to take our mothers for granted. But what if we saw the nation as Daughter India? A daughter whose future depends on our love and care. At Sirona, we are committed to Daughter India and to the daughters of India.”

Commenting on the opportunity to create a powerful campaign on the occasion of Independence Day and beyond, Parixit Bhattacharya, Managing Partner-Creative, TBWA\India, said, “It is not a campaign, it is a call to action to view our country as not our mother but as our daughter; to care so it can be a country suitable for her daughters. Our daughters are making our nation proud in every aspect. Yet, our country is not exactly fit for them since they can’t be as free as their male peers. This needs to change and will happen when each of us cares to make a little change. The narrative we tell ourselves about our country needs to change. We have grown up looking at India as our mother, let’s look at India as our daughter from now on.”

Adding his thoughts to this provocative platform, Govind Pandey, CEO, TBWA\India said, “We worship mothers and are grateful to them but we take responsibility for our daughters. We don’t leave them to chance or apathy.  We shape our daughters and then they shape us.

That’s why we are provoking a reframe of our relationship with our motherland. It is time for Daughter India.

YouTube Link – https://youtu.be/AYQaHy8UeVo

Related posts
CelebrationsLiving

My Memories of Eid  

By Shahnaz Husain Eid always brings back memories of my father and the way he tried to…
Read more
LivingPeople

Dr. Rupali Ambegaonkar

The astute Business Head of Tea Culture of the World (TCW) at Society Tea (Amar Tea Private…
Read more
Fair FestLiving

The Grub Fest 2024

The Grub Fest, the renowned food festival, makes its return. Happening at the JawaharLal Nehru…
Read more
Newsletter
Join the Family
Sign up for Davenport’s Daily Digest and get the best of Davenport, tailored for you.